Boggi Milano, the sophisticated Italian menswear brand with a global footprint spanning 58 countries, has officially planted its flag in the U.S. market with the grand opening of its first American retail location in New York City’s fashionable SoHo district.
The 1,900-square-foot boutique at 115 Mercer Street represents just the initial phase of an aggressive expansion strategy. The luxury retailer has already secured leases for two additional high-profile Manhattan locations: an impressive 8,810-square-foot, two-story space at 527 Madison Avenue (corner of 54th Street) slated to open this spring, and a 6,000-square-foot, dual-level store at The Shops at 10 Columbus Circle, expected to welcome customers this summer.
This strategic U.S. market entry comes at a poignant moment for the company, following the recent passing of CEO and owner Carlo Zaccardi. “In these last months, Carlo taught us what it meant to fight,” said Claudio Zaccardi in a statement to Spin Off. “Carlo was a tireless worker, even his last day was spent working with his co-workers.”
Carlo Zaccardi, along with brothers Claudio and Roberto, acquired the Boggi Milano brand in 2003, transforming it into a retail powerhouse with more than 225 stores worldwide. At just 58, his untimely death after a lengthy illness left what his brother described as “a great void but at the same time an immense legacy of values and strategy.”
The Milan-headquartered brand has built its reputation on contemporary men’s tailored clothing, sportswear, and accessories, distinguishing itself through a commitment to sustainability with organic fibers, recycled materials, and innovative fabric technologies. The company’s dedication to excellence extends to its workforce, evidenced by the 2016 launch of the Boggi Milano Academy, an internal program focused on employee development and staying ahead of global fashion trends.
Industry observers will be watching closely as this Italian luxury contender establishes its American presence in one of the world’s most competitive retail markets.
In the world of luxury real estate, location remains the ultimate differentiator. Yet rarely does a development so perfectly embody the intersection of natural beauty, sophisticated design, and lifestyle potential as Residence Marina 35 at Puntone di Scarlino – a place where the authentic essence of Tuscan coastal living meets contemporary luxury.
The New Standard of Mediterranean Living
Nestled along Tuscany’s pristine coastline in the heart of Maremma, Residence Marina 35 represents more than just premium real estate—it embodies a particular philosophy of living. Situated between Via Garibaldi and Via della Dogana in the entrance area to Marina di Scarlino, the development’s 35 meticulously designed residences, ranging from 50 to 90 square meters, offer discerning buyers a rare opportunity to secure their place in one of Italy’s most coveted coastal enclaves.
What distinguishes Residence Marina 35 is its harmonious integration with both the natural landscape and the cultural fabric of Tuscany. Each residence is positioned to maximize the breathtaking sea views while providing immediate access to the sophisticated amenities of Marina di Scarlino—which is more than just a port, but a veritable ‘citadel of the sea’ offering high-quality sailing services, beautiful boutiques, excellent hospitality, and cultural initiatives.
The Maremma region itself adds a layer of authenticity to the development, with its ancestral Etruscan heritage and distinctive character. Comprising about a quarter of Tuscany’s territory between the provinces of Livorno and Grosseto, this microcosm blends sea, hill, and mountain landscapes with rich cultural traditions and renowned culinary offerings.
Design That Transcends Trends
In an era where luxury developments often prioritize ostentation over substance, Residence Marina 35 takes a more nuanced approach. Composed of two distinct building bodies with four floors above ground plus a basement level for vehicle parking, the architectural vision embraces clean lines and open spaces, utilizing materials that reference the region’s natural palette.
The high plane-volumetric configuration of the site has allowed for the mitigation of the visual impact of the buildings with respect to the environmental context. Despite having four floors above ground, the structures remain lower than surrounding buildings, giving the intervention an appropriate urban connection.
To enhance the Mediterranean climatic characteristics, the design features flat roofs and strongly overhanging terraces that effectively extend the interior living space to the outdoors, allowing residents to enjoy both the sun and panoramic sea views.
The penthouses, undoubtedly the crown jewels of the development, occupy the second and third floors with approximately 90 square meters of space. Accessible via an exclusive internal staircase leading to a large open-space living area, these units feature expansive terraces that crown the buildings and blur the boundary between indoor and outdoor living—a hallmark of Mediterranean lifestyle. These spaces are designed not merely as viewpoints but as extensions of the living area, suitable for everything from intimate dinners to larger social gatherings.
Strategic Position in the Global Context
For the international investor, Residence Marina 35 offers compelling strategic advantages. Its location provides exceptional connectivity to both celebrated destinations and hidden gems of the Mediterranean.
Marina di Scarlino is truly a sailor’s paradise. The deep Gulf of Follonica and the adjacent hills of the natural parks create a mild microclimate with ideal sea and wind conditions in every season.
The maritime connections are particularly impressive: Elba Island sits just 16 nautical miles offshore, while Corsica can be reached in a day’s sailing (60 nautical miles) and Sardinia in two days (120 nautical miles). The development also borders the islands of the National Park—Capraia, Gorgona, Pianosa, Montecristo, Giglio, and Giannutri—positioning Residence Marina 35 at the center of the Mediterranean’s yachting culture.
Meanwhile, the cultural riches of Florence, Siena, and Pisa are all easily accessible, along with the charming San Gimignano and Grosseto. This creates the perfect balance between coastal serenity and urban sophistication, complemented by excellent road, rail, and airport connections to major cities including Rome and Milan.
Investment Perspective
The Tuscan coast has historically demonstrated remarkable resilience in property values, even during global market fluctuations. Residence Marina 35 enters this market as a premium product with limited supply—a combination that traditionally supports long-term value appreciation.
The development is seeing significant interest from both European and North American buyers. Many are attracted by the investment potential, but ultimately, they’re compelled by the lifestyle proposition—the blend of Tuscan authenticity with contemporary luxury.
A Development With Distinction
What separates Residence Marina 35 from comparable developments is its holistic approach to luxury living. Rather than focusing exclusively on the properties themselves, Columbus International has considered the entire living experience—from the convenience of private basement parking to the thoughtful design of each residence type.
The development offers remarkable versatility in its residential offerings. The ground floor units (approximately 50 square meters) have direct access from the common courtyard and feature functional layouts optimized for couples. The first-floor apartments come in two configurations—70 and 80 square meters—both featuring open-space living areas with the option to separate the kitchen from the living room. The upper-floor apartments and penthouses provide the ultimate in Mediterranean living with their generous terraces and panoramic views.
Aesthetics and function, elegance and simplicity, personality and comfort are the guiding principles behind the development. Refined interior environments and attention to detail characterize each housing unit, with projects designed to meet the different needs of future residents.
This attention to lifestyle extends to the natural environment as well. Beyond the development itself lies a dense map of zero-kilometer destinations—from marine parks to unspoiled coves like the nearby Cala Violina—allowing residents to experience an authentic corner of Tuscany from enogastronomic, cultural, artistic, and landscape perspectives.
Looking Ahead
As global wealth continues to seek refuge in tangible assets that offer both lifestyle benefits and investment security, developments like Residence Marina 35 represent an important evolution in luxury real estate. By combining location excellence, architectural distinction, and lifestyle integration, Columbus International has created a compelling proposition for the discerning buyer.
The structures themselves, made of reinforced concrete and insulated with thermal blocks, have been conceived with architectural simplicity to facilitate modular internal distribution that’s as flexible as possible—adaptable to both tourist and residential needs. The apartments on upper floors are accessible from multiple stairwells and elevators that lead to common distribution balconies and individual housing units, ensuring privacy and convenience.
Residence Marina 35 invites potential owners to immerse themselves in la dolce vita at this exclusive new development in Puntone di Scarlino. This project represents the quintessence of Italy: beauty, art, history, and breathtaking landscapes, with the Maremma adding the special ingredient of authenticity.
With construction progressing on schedule and several units already reserved through private viewings across both building structures (designated B1 and B2), interested parties are encouraged to contact Columbus International directly to arrange a consultation.
Columbus International is a premier real estate development firm specializing in luxury properties throughout the Mediterranean region. With a portfolio spanning multiple countries and decades of experience, the company has established itself as a trusted partner for discerning investors seeking exceptional real estate opportunities.
For more information about Residence Marina 35 or to schedule a private viewing, contact info@columbusintl.com. Discover how you can make this authentic corner of Tuscany your own Mediterranean sanctuary.
For expert guidance on Milan’s luxury real estate market, contact Columbus International Real Estate, with offices in Milan, Florence, New York, and Miami. Our team of multilingual specialists offers unparalleled insights into Milan’s investment landscape.
Salt Bae Signs Deal for Luxury Milan Location, Confirming Italy’s Appeal to Global Investors
The expansion of celebrity restaurateur Nusret Gökçe—better known as Salt Bae—into Milan’s luxury hospitality scene represents more than just another dining establishment. It signals Milan’s continued strength as a prime location for premium commercial real estate investment.
After much speculation, the Turkish butcher-turned-global phenomenon has officially signed an agreement to open his newest restaurant in Casa Brera, a recently launched luxury hotel in Milan’s historic Piazzetta Bossi. This development marks a significant vote of confidence in Milan’s high-end commercial property market.
The luxury hospitality sector in Milan has shown remarkable resilience in recent years, with premium brands continuing to seek flagship locations in the city center. Salt Bae’s expansion follows this trend, with the restaurateur strategically establishing his Italian presence after previous openings in Rome and Naples.
The property deal was signed with real estate developer Giuseppe Statuto, owner of the Casa Brera property, rather than with the Marriott Group who manages the hotel operations. This arrangement highlights the complex ownership structures often seen in Milan’s premium hospitality sector.
Casa Brera, which opened in 2024 as the debut property for Marriott’s “Casa Brera” brand within its Luxury Collection, occupies a meticulously restored twentieth-century palazzo designed by Pietro Lingeri, with interiors by acclaimed designer Patricia Urquiola. The property already houses multiple dining concepts overseen by renowned chefs Andrea Berton and Haruo Ichikawa.
Industry observers note that Salt Bae’s restaurant will likely occupy the rooftop space currently home to Etereo, taking advantage of Casa Brera’s panoramic views and statement swimming pool. This strategic positioning aligns with the showmanship that has made Nusret’s restaurants global destinations.
Market Implications
The continued investment in Milan’s luxury commercial properties reflects the city’s enduring appeal as a fashion and design capital. High-profile restaurant openings like Salt Bae’s establishment tend to enhance surrounding property values and attract additional investment to neighborhoods.
The timing of this expansion is particularly notable as it demonstrates confidence in Milan’s post-pandemic recovery and long-term growth prospects in the luxury sector.
South Florida’s explosive growth has intensified its housing affordability crisis, with Miami Homes For All reporting a shortage exceeding 90,000 homes for households earning below $60,000 annually. But an innovative state program is transforming how developers approach affordable housing in Miami, yielding communities that rival their market-rate counterparts in quality and amenities.
The Florida Live Local Act has emerged as a catalyst for change, offering tax incentives to developers who designate at least 71 units in their projects for households earning up to 120% of the area median income. This initiative marks a decisive break from Miami’s previous affordable housing model, which often compromised on design and amenities to minimize costs.
Today’s affordable developments showcase amenities previously reserved for luxury properties: pickleball courts, rooftop lounges, modern fitness centers, and children’s play areas. Inside the units, residents find high-end finishes including stainless steel appliances, expansive windows, and premium cabinetry.
“Miami-Dade faces the nation’s most severe affordability crisis,” says Michael Swerdlow of SG Holdings. His firm’s flagship project, Sawyer’s Walk, exemplifies this new approach. Located in historic Overtown, Miami’s oldest African-American neighborhood, this 1.5-million-square-foot mixed-use development stands as the country’s largest affordable housing project in the past decade. The community, designed for low-income seniors, integrates retail amenities like Target and Aldi while offering convenient access to multiple public transit options.
Laguna Gardens in Miami Gardens represents another milestone as one of the first developments completed under the Live Local Act. Developer Asi Cymbal partnered with renowned architectural firm Jo Palma and Partners to create 341 units that blend modern design with community-focused amenities, including lakeside trails and outdoor gathering spaces.
Looking ahead, Whitman Family Development’s planned Bal Harbour Shops project will dedicate 40% of its 600 upscale residences to workforce housing, targeting essential workers like teachers, first responders, and hospitality staff. Meanwhile, SG Holdings is developing an ambitious project in Little Haiti’s Little River District, planning 7,500 residential units across various affordability levels, complemented by retail space, green areas, and a new transit station.
“At this stage in my career,” reflects Swerdlow, “delivering quality housing to those who need it most creates the greatest impact in our community.” This sentiment captures the transformation underway in Miami’s affordable housing sector, where luxury developers are redefining standards while addressing critical community needs.
In a bold move that signals continued confidence in Miami’s luxury real estate market, Mint Developers has unveiled plans for an ambitious $850 million supertall development in downtown Miami, partnering with hospitality giant Sonesta International Hotels. The project, dubbed the James Hotel & Residences, is poised to become one of the city’s most distinctive mixed-use developments when it reaches completion in early 2028.
The 82-story tower, stretching approximately 1,000 feet into the Miami skyline, will feature 336 fully furnished luxury residences and marks the first residential venture for Sonesta’s James brand. The development team, a powerhouse collaboration between AD1 Global, Big Development, and To The Stars, is positioning the project to capitalize on Miami’s growing reputation as a luxury lifestyle destination.
“We’re witnessing a transformation in Miami’s luxury residential market,” says Daniel Berman, who leads Hollywood-based AD1 Global, though he remained strategic about revealing the exact location of the development. The property acquisition is expected to close within 30-40 days, underscoring the rapid pace of development in the area.
The project’s ambitious amenity package reflects the evolving demands of ultra-luxury buyers, featuring a four-story private club, extensive wellness facilities including snow and rain rooms, and multiple dining venues. Douglas Elliman, tapped to handle sales launching in Q2 2024, will offer units ranging from studios to four-bedroom residences.
In a notable twist on the traditional residential model, approximately 60% of the units will participate in a hotel leaseback program, potentially offering investors a revenue stream in Miami’s robust tourist market. This hybrid approach mirrors a growing trend in luxury real estate, where branded residences command premium valuations.
The James Hotel & Residences joins an elite group of supertall projects reshaping Miami’s skyline, including the under-construction Waldorf Astoria Hotel & Residences and Ken Griffin’s planned 1,039-foot Citadel headquarters. However, the market has shown signs of selectivity, as evidenced by Swire’s recent decision to terminate plans for the One Brickell City Centre office supertall.
For Sonesta, which currently manages about 10 properties in South Florida, the project represents a significant expansion of their luxury portfolio and a strategic bet on Miami’s continued appeal to high-net-worth buyers and visitors. The development adds to a growing roster of branded residential projects in South Florida, where luxury brands from various sectors are vying for a piece of the region’s lucrative real estate market.
Market Signals Point to a Cooling Trend in Italy’s Financial Capital
The once-unstoppable Milan real estate market is showing clear signs of deceleration, with data suggesting that both property prices and rental rates are plateauing—and potentially poised for a downturn. This shift marks a significant turning point for one of Europe’s most dynamic property markets.
Transaction volumes tell a compelling story. In the first three quarters of 2024, property sales contracts plunged 8.8% compared to 2023, significantly underperforming the national average decline of 1.1%. This sharp contraction occurred despite increased mortgage-based purchases, indicating a retreat of investment capital from the market.
The pricing landscape reveals equally interesting patterns. According to data from immobiliare.it, Milan’s average property prices increased by a modest 1.4% in 2024, reaching €5,420 per square meter—a figure that would secure premium real estate in most other Italian cities. However, this headline number masks significant neighborhood variations:
The clear winner is Forlanini, posting a remarkable 15.4% appreciation, largely attributed to the new M4 metro line development. Certosa and Baggio-Bisceglie-Olmi follow with gains of 9.5% and 8.3% respectively, though these increases largely reflect new development projects like Cascina Merlata and SeiMilano.
In contrast, the historically popular Navigli district saw a slight decline (-0.1%), while Indipendenza and Bande Nere remained flat—potentially signaling a shift in market dynamics.
The rental market presents an even more striking picture, with annual growth slowing to just 0.7%, and showing signs of decline in the latter half of 2024. Notably, 11 out of Milan’s 32 districts registered decreasing rental rates, with the Repubblica-Centrale area experiencing the steepest decline at -3%.
Looking Ahead: Market Forces and Policy Impact
The outlook for 2025 presents a mixed bag of opportunities and challenges. The anticipated decrease in mortgage rates could provide some market support, particularly benefiting variable-rate loans. By late 2024, the same €1,000 monthly payment could finance 43.7 square meters compared to 40 square meters in 2023—a 9% increase in purchasing power.
However, the market faces a critical juncture with the pending “Salva Milano” legislation and construction sector dynamics. The current supply shortage of new developments is undeniable, and the administrative gridlock in the Urban Planning Sector is hampering projects that comply with existing regulations. The potential revival of new development projects, particularly outside the city’s prime central zones, could exert downward pressure on existing property prices—a significant factor as the market grapples with both price stagnation and looming EU energy performance directives.
As Milan confronts these challenges, the fundamental question of affordability remains paramount. The growing disconnect between income levels and housing costs continues to reshape the city’s social fabric, potentially threatening its position as Italy’s economic powerhouse. The coming months will reveal whether these market signals represent a temporary adjustment or a more fundamental shift in Milan’s real estate landscape.
Inside the Exclusive New Marina Residence That’s Redefining Mediterranean Luxury Real Estate
For those seeking the quintessential Italian coastal lifestyle, a new luxury development in Puntone di Scarlino is offering an unparalleled opportunity to own a piece of the Tuscan Riviera. The Marina Residence – contact: info@columbusintl.com for private viewings – represents a sophisticated blend of modern luxury and timeless Mediterranean charm.
What we’re seeing here is more than just a residential complex – it’s a gateway to the authentic Tuscan lifestyle.
Situated in the strategic harbor town of Marina di Scarlino, this boutique development comprises just 35 meticulously designed residences spread across two elegant buildings. Each unit, ranging from intimate 50-square-meter apartments to expansive 90-square-meter penthouses, has been thoughtfully crafted to maximize both space and views of the Tyrrhenian Sea.
The property’s location is nothing short of extraordinary. Positioned just 16 nautical miles from the Island of Elba and within a day’s sail of Corsica, it offers residents unparalleled access to the Mediterranean’s most coveted destinations. The surrounding region, known as the Maremma, represents what many consider to be Tuscany’s final frontier – an unspoiled landscape where ancient Etruscan heritage meets modern luxury.
A New Standard in Coastal Living
The development’s architectural vision seamlessly integrates with its coastal setting. Four-story buildings, crowned with generous penthouses featuring wraparound terraces, cascade toward the sea, while flat roofs and overhanging balconies embrace the Mediterranean climate. The design philosophy emphasizes indoor-outdoor living, with each residence featuring extensive terracing that serves as a natural extension of the living space.
Investment in Lifestyle
What sets Marina Residence apart is its combination of luxury amenities and strategic location. The development sits at the gateway to Marina di Scarlino, a sophisticated maritime hub offering high-end boutiques, fine dining, and world-class sailing facilities. For culture enthusiasts, the property’s location provides easy access to Tuscany’s artistic treasures – Florence, Siena, and San Gimignano are all within comfortable reach.
The Natural Advantage
The microclimate of the Gulf of Follonica, protected by surrounding hills and natural parks, ensures ideal conditions year-round. The nearby Cala Violina, with its pristine beaches and crystalline waters, offers residents a private paradise. This unique setting creates what developers call “a zero-kilometer lifestyle” – where world-class sailing, gastronomic excellence, and cultural richness are all within immediate reach.
Property Specifics
The residences are available in several configurations:
Ground floor units: Efficient 50-square-meter layouts perfect for pied-à-terre living
Penthouse units: 90 square meters of luxury living space with expansive private terraces
Each residence features premium construction materials, including reinforced concrete structures and thermal insulation blocks, ensuring both durability and comfort. The interiors blend contemporary design with traditional Italian craftsmanship, offering owners a canvas to create their ideal Mediterranean retreat.
For those seeking to embrace la dolce vita in one of Italy’s most exclusive coastal enclaves, Marina Residence represents a rare opportunity. Private viewings can be arranged through Columbus International at info@columbusintl.com.
Columbus International: With Decades of Experience in Both Markets, Our Team Offers Unmatched Expertise in Milan Real Estate Investment Opportunities. Contact Our Specialized Brokers Today to Access Premium Properties in Italy’s Most Dynamic Market.
Contact Us Today: info@columbusintl.com
Milan’s real estate market demonstrated remarkable resilience in 2024, emerging as the undisputed protagonist in the Italian investment landscape. The city’s office sector attracted 45% of national investments, confirming Milan’s position as Italy’s primary hub for corporate investments.
The city recorded an absorption of office space of approximately 400,000 square meters, with a distinct preference for grade A/A+ properties, which represented over 75% of transactions. Despite a slight decrease compared to 2023, the market showed significant dynamism, especially in the last quarter, which marked a historic record for the number of completed transactions.
Particularly noteworthy was the increase in prime rents in the Milan market, reaching €775/sq m/year, with prospects for further growth in the coming quarters. This trend reflects Milan’s growing attractiveness to international investors and the constant demand for quality spaces.
In the residential sector, Milan continues to distinguish itself in the Italian landscape, with strong demand concentrated on small units, which represent over 65% of total transactions. The share of new constructions, at 10.6%, remains significantly higher than the national average.
In a year marked by seismic shifts in real estate practices and soaring housing costs nationwide, New York City’s property market demonstrated remarkable dynamics, according to new data from StreetEasy. The platform’s comprehensive analysis reveals surprising trends in amenity preferences and neighborhood valuations, painting a picture of a market that continues to evolve while maintaining its notorious premium pricing.
The Unexpected Must-Have Amenity
In a city known for luxury amenities, the most coveted feature of 2024 wasn’t a rooftop pool or a state-of-the-art fitness center—it was in-unit laundry. This practical amenity topped search rankings for both buyers and renters for the second consecutive year, underscoring a growing preference for convenience in daily living.
The pandemic’s lasting impact manifested in other trending amenities, with pet-friendly properties seeing a remarkable 200% surge in search volume compared to 2023. Private outdoor space, despite its premium price tag—often adding thousands to property values—remained a top priority for buyers, reflecting a continued emphasis on personal space in the post-pandemic era.
Manhattan’s Enduring Appeal
While market analysts have long predicted a shift toward outer boroughs, Manhattan maintained its dominant position in 2024. Midtown East emerged as the top search destination for renters, while the Upper East Side claimed the crown for prospective buyers. Traditional favorites like Chelsea, Greenwich Village, and the West Village continued to command significant interest, though Brooklyn’s Williamsburg, Park Slope, and Brooklyn Heights showed strong competition.
Premium Pricing Persists
TriBeCa reinforced its position as New York’s most expensive rental market, with median asking rents reaching an eye-watering $8,295 per month. SoHo followed with $6,100 monthly rents, marking a 14% increase from 2023. For buyers, these neighborhoods maintained their premium status, with SoHo commanding a median asking price of $4.2 million and TriBeCa close behind at $3.995 million.
The Brooklyn Factor
Brooklyn’s luxury market showed remarkable strength, with Carroll Gardens leading the borough at a median asking price of $2.65 million. The borough’s historic neighborhoods—Cobble Hill, Boerum Hill, and DUMBO—all maintained multi-million dollar median asking prices, demonstrating Brooklyn’s continued evolution as a luxury destination.
Commercial Real Estate: A Market of Contradictions
The office market defied pessimistic predictions about work-from-home impacts. Premium locations like Park and Sixth avenues, World Trade Center, and Hudson Yards maintained strong occupancy rates, while landmark properties showed divergent fortunes. The successfully renovated 28 Liberty Street (formerly Chase Manhattan Plaza) stands as a testament to strategic investment, while the delayed reopening of the Waldorf-Astoria highlights the challenges facing even iconic properties.
Looking Ahead
As New York’s real estate market enters 2025, several key trends bear watching. The continued premium on quality-of-life amenities, the resilience of Manhattan’s luxury market, and the growing strength of Brooklyn’s high-end neighborhoods suggest a market that, while evolving, maintains its fundamental appeal to both domestic and international investors.
The persistence of high interest rates and changing work patterns will likely continue to influence market dynamics, but New York’s real estate market has once again demonstrated its ability to adapt while maintaining its position as one of the world’s most valuable property markets.
In a bold move that signals New York City‘s continued appetite for ambitious real estate ventures, a powerhouse consortium of developers has secured rights to build a $1.35 billion twin-tower complex in Manhattan’s Hudson Yards district. The project, dubbed HDSN, represents one of the most significant developments in the area since the original Hudson Yards transformation began over a decade ago.
Governor Kathy Hochul’s selection of the Hudson Boulevard Collective—an alliance of real estate heavyweights BRP Companies, BXP, The Moinian Group, and Urbane Development—marks a watershed moment in the city’s push to address its housing crisis while maintaining its reputation for architectural innovation.
The development will rise on a prime full-block site across from the Javits Center, known as Site K, with plans that push the boundaries of New York’s traditional zoning constraints. In what developers are calling a historic breakthrough, HDSN will become the first project in over 60 years to exceed a residential floor area ratio of 12.0, thanks to recent housing reforms championed by Governor Hochul.
The project’s centerpiece, a soaring 72-story residential tower, will bring 1,349 units to market, with nearly one-third—404 units—designated as permanently affordable housing. Its companion, a 28-story hotel tower, will add 455 rooms to the city’s hospitality inventory, catering to the steady stream of convention-goers and tourists in the area.
But HDSN’s ambitions extend beyond just housing and hospitality. The development’s five-story podium is set to become a cultural and community nucleus, anchored by the Climate Museum—a fitting tenant as developers and cities grapple with sustainable urban development. The space will also house an Emma’s Torch culinary training facility, providing workforce development opportunities, and a Life Time fitness center, addressing the growing demand for wellness amenities in luxury developments.
“HDSN represents more than just another real estate project,” says BRP Companies’ co-founder and managing partner Geoff Flournoy. “We’re creating a blueprint for how private development can help solve public challenges, from housing affordability to climate education to workforce development.”
The development’s timing couldn’t be more strategic. As New York City continues to grapple with a severe housing shortage and rising rents, HDSN’s substantial affordable housing component could provide a template for future large-scale developments. Moreover, its location in Hudson Yards—already home to some of the city’s most ambitious real estate projects—suggests continued confidence in the neighborhood’s long-term prospects.
For investors and real estate watchers, HDSN bears watching not just for its scale, but for how it navigates the complex intersection of private development, public policy, and community needs. As New York City’s real estate market continues to evolve post-pandemic, projects like HDSN may well define the next chapter of urban development in America’s largest city.
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