Looking to invest in Tuscany’s thriving luxury real estate market? Contact Columbus International at info@columbusintl.com for exclusive investment opportunities in one of Italy’s most prestigious regions.
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A new Savills report reveals that Tuscany’s prime residential market remains one of Italy’s most resilient and attractive investment destinations, with significant growth across key locations and market segments.
Florence Leads Urban Luxury Market
Florence’s prime real estate market commands an average of €10,000 per square meter, with notable variations across districts. The southeastern sector tops the market at €12,240/sqm, while the historic center maintains strong positioning at €11,700/sqm. The northwestern district, despite having lower average prices at €7,840/sqm, has emerged as the growth leader with an impressive 18% increase since 2019.
The rental market in Florence’s historic center has experienced extraordinary growth, with rates surging 41% since 2019 to reach €55/sqm monthly. Premium short-term rentals, driven by robust international tourism, can command up to €90/sqm monthly.
Coastal Areas and Islands See Strong Growth
The Tuscan archipelago has witnessed a remarkable 26% increase in transactions compared to 2019, while Versilia and Maremma regions recorded growth of 24% and 20% respectively. Versilia, particularly areas like Forte dei Marmi, Camaiore, and Pietrasanta, has established itself as a leading luxury destination, outpacing traditional hotspots such as Argentario and Punta Ala.
Prime property prices now range from €11,500/sqm in Maremma to €16,100/sqm in Versilia, with the latter showing the strongest growth at 17% since 2019. The Tuscan Islands maintain robust pricing at €14,100/sqm, reflecting a 10% increase since 2019.
Chianti Region: Traditional Appeal Meets Modern Demand
Despite a slight slowdown in 2023, transaction volume in the Chianti region has grown 12% compared to 2019. Prime properties average €9,500/sqm, representing a 6% increase since 2019. Gaiole in Chianti and Greve in Chianti lead recent growth at 4% and 3.5% respectively.
Market Outlook for 2025
According to Danilo Orlando, Head of Residential at Savills Italy, the market is expected to maintain steady growth, albeit at a more moderate pace. “Florence and Tuscany continue to demonstrate a balanced yet evolving market, attracting both buyers and renters with a strong demand for prestigious properties in an increasingly high-quality urban context,” notes Orlando.
Luca Cerutti, Team Director Florence and Tuscany at Savills Italy, adds that improved financial conditions and greater economic stability are expected to further strengthen interest in the region’s prime properties.
Sustainability has emerged as a key trend, with eco-friendly luxury properties gaining particular traction among international buyers, further strengthening the region’s competitive position in the global luxury real estate market.
Ready to explore investment opportunities in Tuscany’s thriving luxury real estate market? Contact Columbus International at info@columbusintl.com to discuss prime property investments across Florence, Versilia, Chianti, and other prestigious Tuscan locations.