New research reveals the exclusive nature of high-end real estate in Italy, with Tuscany controlling more than 41 percent of listings over 2 million
Italy’s luxury real estate market remains one of the world’s most exclusive enclaves, with ultra-premium properties representing just 0.9% of the nation’s total listings, according to new research from eXp Italia. This striking scarcity only amplifies the allure of Italian luxury real estate among discerning international buyers.
The study, which analyzed properties listed above €2 million, positions Italy as significantly more selective than its European counterparts. Portugal leads the continent with luxury properties comprising 4.7% of its market, followed by Spain at 3.8%, Greece at 2.3%, Germany at 1.6%, and France at 1.4%.
Tuscany’s Dominance
Among Italian regions, Tuscany emerges as the undisputed champion, accounting for 41.5% of all luxury listings nationwide. The region’s Renaissance cities, rolling vineyard landscapes, and centuries-old villas continue to captivate high-net-worth individuals seeking authentic Italian elegance.
Lombardy secures second position with 19.3% of the market, propelled by Milan’s thriving luxury apartment sector and the perennial appeal of Lake Como’s shoreline estates. Lazio claims third place at 6.8%, anchored by Rome’s historical prestige, while Veneto (6.0%) and Liguria (5.5%) round out the top five regions.
At the opposite end of the spectrum, Molise, Basilicata, and Calabria collectively represent less than 0.2% of Italy’s €2 million-plus property market, highlighting the geographic concentration of ultra-luxury real estate.
International Appeal Intensifies
“Italy’s luxury real estate market remains among the most coveted globally, attracting sophisticated buyers from every corner of the world,” says Denis Andrian, head of eXp Italia. “While regions like Tuscany, Milan, and the Italian Lakes continue to set the standard for luxury living, we’re witnessing growing international interest in southern coastal areas as buyers seek more space and enhanced value propositions.”
Recent market dynamics reveal intriguing buyer patterns. British purchasers have shown increased activity, with many seeking to relocate or invest in response to unfavorable tax changes in the UK. Similarly, affluent American buyers – particularly those concerned about domestic political developments—are increasingly drawn to the stability, culture, and lifestyle that Italy provides.
Despite its smaller market share compared to other European nations, Italy’s luxury real estate sector continues to punch above its weight in terms of global desirability, combining historical significance, cultural richness, and incomparable beauty that few destinations can match.
Source: Idealista
