For investors seeking opportunities in Miami’s thriving restaurant landscape, Columbus International brokers offer comprehensive market expertise and strategic guidance. Our team specializes in hospitality investments and can help identify prime opportunities in this dynamic sector. Contact us at info@columbusintl.com for professional consultation.
Amazónico brings its globally acclaimed jungle-themed concept to Brickell, marking the brand’s largest and most ambitious location to date
Miami’s restaurant scene is about to get a major infusion of South American flair and tropical sophistication. Amazónico, the internationally celebrated dining concept that has captivated audiences from Madrid to Monte Carlo, is preparing to launch its most ambitious location yet in the heart of Brickell this fall.
A Global Success Story Comes to Miami
Founded by the visionary husband-and-wife duo Sandro Silva and Marta Seco, Amazónico first opened its doors in Madrid’s prestigious Barrio de Salamanca in 2016. The concept quickly gained international acclaim, leading to successful expansions in London, Dubai, and Monte-Carlo. Now, Miami represents the brand’s boldest venture—a sprawling 1,300-seat establishment at 800 Brickell Avenue that will serve as the company’s flagship location.
The timing couldn’t be more strategic. Miami’s dining market has shown remarkable resilience and growth, with the city establishing itself as a global culinary destination. The addition of Amazónico signals continued confidence in Miami’s appeal to international restaurant brands seeking to establish a significant U.S. presence.
An Immersive Dining Experience
Amazónico distinguishes itself through what the brand calls its “elec-tropical” atmosphere—a carefully curated fusion of Amazon rainforest aesthetics with sophisticated dining and entertainment. The Miami location will feature three distinct levels, each designed to transport guests deep into a lush jungle environment complete with verdant foliage, natural materials, jewel tones, and tribal art installations.
The culinary program showcases the flavors of Peru, Colombia, and Brazil while incorporating Asian and Mediterranean influences. Signature offerings include Peruvian Nikkei-style sushi, Brazilian rodizio-style meats, premium Argentinian cuts, and an array of ceviches. This globally-influenced approach to Latin American cuisine positions Amazónico at the intersection of several trending culinary movements.
Strategic Market Positioning
The restaurant’s multi-level design reflects a sophisticated understanding of Miami’s diverse dining preferences. The ground floor will house the main restaurant, while an upstairs lounge will feature live music and DJ performances, catering to Miami’s vibrant nightlife culture. The rooftop venue promises to blend after-work socializing with late-night entertainment—a formula that has proven highly successful in Miami’s competitive market.
With seating for 1,300 guests nightly, Amazónico Miami will operate at a scale that few restaurants achieve, suggesting significant confidence in sustained demand. The brand’s track record in other international markets provides a compelling case study for success in Miami’s sophisticated dining landscape.
Industry Leadership and Expansion Strategy
Thomas Lecoq, who served as general manager for Amazónico’s London location and oversaw openings in Dubai and Monaco, is relocating to Miami to helm this crucial expansion. His appointment underscores the strategic importance the company places on its U.S. market entry.
The hiring of over 320 staff members represents a substantial investment in local employment and signals the company’s commitment to establishing deep roots in the Miami market. This level of staffing also indicates expectations for high-volume operations from day one.
Market Implications
Amazónico’s arrival in Miami reflects several broader trends shaping the restaurant industry. The concept’s emphasis on experiential dining—combining cuisine, design, and entertainment—aligns with consumer preferences for Instagram-worthy venues that offer more than just a meal. The brand’s international pedigree and proven business model provide a template for how established restaurant concepts can successfully enter new markets.
For Miami’s restaurant ecosystem, Amazónico represents both an elevation of dining standards and increased competition for market share. The concept’s positioning in Brickell, Miami’s financial district, suggests targeting of both local business professionals and the city’s growing population of international residents.
Looking Forward
As Miami continues to attract global investment and international residents, restaurant concepts like Amazónico that can bridge multiple cultural influences while maintaining sophisticated execution are well-positioned for success. The fall 2024 opening will serve as a crucial test case for international restaurant brands eyeing the U.S. market.
The success of Amazónico Miami could pave the way for additional international restaurant concepts to view Miami as a strategic entry point into the American market, potentially reshaping the city’s culinary landscape for years to come.
Amazónico Miami is scheduled to open fall 2024 at 800 Brickell Avenue. The restaurant will begin accepting reservations closer to the opening date.
