In a move that further cements South Florida’s status as a burgeoning culinary hotspot, renowned New York bistro Pastis is set to open its fourth U.S. location in West Palm Beach’s upcoming Nora District. This expansion, slated for 2026, marks a significant milestone for both the restaurant and the developing arts and shopping district.

A New York Icon in the Sunshine State

Pastis, the brainchild of restaurateur Stephen Starr, has been a New York institution since its original opening in 1999. After a brief hiatus and relocation, the bistro has been on an expansion trajectory, with successful openings in Miami and Washington, D.C. The West Palm Beach location will be its second foray into the South Florida market, following the warm reception of Pastis Miami in Wynwood.

The Nora District: West Palm Beach’s Answer to Wynwood

The new Pastis will be a cornerstone establishment in the Nora District, a mixed-use development that aims to bring a touch of Miami’s artistic Wynwood neighborhood to West Palm Beach. Spearheaded by NDT Development, Wheelock Street Capital, and Place Projects, the district is designed to be a pedestrian-friendly hub of arts, shopping, and dining just north of downtown.

A Culinary Anchor for a Boutique Hotel

Pastis will occupy a prime 13,300-square-foot space on the ground floor of the boutique Nora Hotel. True to its roots, the restaurant will feature its signature design elements, including white subway tiles, red banquettes, and a curved zinc bar. Starr Restaurants’ involvement extends beyond Pastis, as they will also co-create and operate the hotel’s rooftop restaurant and lounge, as well as manage room service operations.

Strategic Growth and Market Demand

Stephen Starr’s decision to bring Pastis to West Palm Beach was driven by strong market demand. “Since opening Pastis in Miami last year, the positive response to the restaurant has been astounding. Residents of Palm Beach, West Palm Beach and the surrounding areas have asked me countless times to bring Pastis to their neighborhood,” Starr stated in a press release.

The Nora District: A New Urban Landscape

The Nora District represents a significant urban development project for West Palm Beach. The first phase of construction, which began last year, is supported by an $84 million loan from Bank OZK. The project involves the renovation and repurposing of industrial buildings along North Railroad Avenue, creating 150,000 square feet of commercial space, including 55,000 square feet of creative office space and a linear park.

A Magnet for New York Transplants

The district has already attracted over a dozen retail tenants, many of which are New York-based businesses expanding into the South Florida market. This trend aligns with the broader movement of businesses and individuals relocating from the Northeast to Florida’s more favorable tax environment and lifestyle offerings.

Looking Ahead

As Pastis prepares to make its mark on West Palm Beach, the Nora District is poised to become a significant cultural and commercial hub in South Florida. With its mix of dining, shopping, and arts, coupled with the cachet of established New York brands, the development is set to redefine the urban landscape of West Palm Beach and further elevate its status as a destination for both residents and visitors alike.

Source: CoStar News
Photo via Pastis