Fifth Avenue

Kim Kardashian’s Skims Scores Prime Fifth Avenue Retail Space at Bargain Rates (The Real Deal)

By Columbus International,25 March 2024

In a strategic move that underscores shifting dynamics in New York City’s retail real estate landscape, Kim Kardashian‘s apparel empire, Skims Body, has secured a coveted lease for a sprawling 20,000-square-foot space on Fifth Avenue. This development comes at a fraction of the cost compared to its predecessor, signaling a savvy business maneuver amidst a changing market. According to reports from The Real Deal and Crain’s, Skims Body inked a deal with Oxford Properties and Crown Acquisitions for at least 75 percent below the previous tenant’s lease rates. The stark difference in pricing was highlighted in a recent report by Fitch Ratings, which also noted adjustments in the mortgage structure backing the Skims space and other properties in the vicinity. While specific lease details remain undisclosed, industry experts speculate that Skims Body’s rental rates could be well below the $770 per square foot paid by Versace, the former occupant, as reported by KBRA in 2022.

This suggests that Skims Body is likely paying under $200 per square foot—a substantial reduction reflective of evolving market dynamics. Kim Kardashian’s multifaceted entrepreneurial prowess likely played a pivotal role in securing such advantageous terms, especially as neighboring retailers recalibrate their strategies and vacate Fifth Avenue addresses. This vacancy trend has empowered companies like Skims Body to negotiate from a position of strength, capitalizing on prime retail spaces in iconic locales. Oxford Properties reports full occupancy for Olympic Tower’s retail segment, constituting 28 percent of the property but contributing over 60 percent of total rental revenue. Negotiations are also underway for office space within the same complex, showcasing sustained investor interest despite recent market adjustments. Institutional investors, who have held the mortgage since 2017, recently witnessed Fitch downgrading seven classes associated with the $760 million loan, due for maturity in 2027. The transition in tenant occupancy has coincided with a 13 percent dip in cash flow, now at $56 million annually, since the mortgage’s initial sale. Skims Body is gearing up for a grand opening slated for February, enhancing its brand presence with a high-profile physical retail outlet.

The company’s meteoric rise is mirrored in its valuation, which surged to $4 billion last year—a staggering $800 million leap from 2022 figures. Versace’s gradual exit from the space since 2018, initially signaled by its subleasing efforts, underscores the dynamic shifts reshaping New York’s retail real estate narrative. As Kim Kardashian’s entrepreneurial ventures continue to make waves across industries, Skims Body’s strategic real estate play exemplifies a nuanced understanding of market opportunities amid evolving consumer preferences and economic landscapes. This move not only solidifies the brand’s physical footprint but also underscores the enduring allure of iconic retail addresses amidst transformative market forces.

Photo credit: Skims

Luxury Brands Spark Renaissance on New York’s Fifth Avenue

By Columbus International,7 February 2024

In the summer of 2020, a headline boldly proclaimed, “New York City is dead forever,” echoing the grim reality of a pandemic-stricken world. However, Jerry Seinfeld’s dismissive response of “Oh, shut up,” has proven prescient more than three years later. Nowhere is this more evident than in a pivotal two-block stretch of Fifth Avenue in New York City. This iconic Manhattan shopping corridor has become a battleground for the world’s leading luxury brands, each vying for prime real estate. Recent months have seen a flurry of activity, with entities affiliated with Gucci, Prada, and Louis Vuitton parent companies shelling out nearly $2 billion combined to secure coveted spots from 58th to 56th street. Additionally, Louis Vuitton’s parent company is eyeing 745 Fifth Avenue, further emphasizing the area’s allure, nestled near the Plaza Hotel and Central Park. While commercial property markets elsewhere struggle, these blockbuster deals shine as beacons of hope. Despite challenges like soaring borrowing costs and economic uncertainty, luxury brands are betting big on New York City’s enduring appeal. Their resurgence signals a rapid recovery, particularly in Manhattan’s upscale retail sector, with billionaire-backed conglomerates seizing the moment to solidify their presence both locally and globally. Michael Marks of Cushman & Wakefield notes the significance of these tenants’ long-term commitment to iconic New York locales, emphasizing their strategic move to control their destiny amidst market fluctuations.

Madelyn Wils, chief adviser for the Fifth Avenue Association, underscores the pivotal role of these investments in revitalizing tourism and cementing New York’s status as a premier luxury destination. Behind these landmark transactions stand titans of industry such as Bernard Arnault, Miuccia Prada Bianchi, and François Pinault, whose vast fortunes empower them to leave an indelible mark on Fifth Avenue. The rapid pace of these acquisitions, completed within weeks, underscores the urgency and confidence driving these deals. While challenges persist, including ongoing disputes and financial complexities, these transactions herald a new chapter for high-street retail in New York City. Marc Holliday of SL Green Realty Corp. heralds this resurgence as “very, very exciting for the city,” signaling a promising future for Fifth Avenue and beyond. With traditional real estate investors sidelined by market volatility, luxury conglomerates wield significant influence, leveraging their deep pockets and global vision to reshape urban landscapes. For brands like LVMH and Kering, owning prime real estate is integral to their global strategy, mirroring their successful endeavors in other cosmopolitan hubs like Paris and Tokyo. Indeed, as LVMH’s Chief Financial Officer Jean-Jacques Guiony affirms, being a landlord affords these luxury giants a unique opportunity to reimagine and elevate the retail experience, a sentiment echoed by their ambitious projects around the world. As they continue to invest in iconic addresses like Fifth Avenue, luxury brands are not just shaping skylines but also transforming the very essence of luxury retailing.

Source: Bloomberg

Battle Royale on Fifth Avenue: LVMH Eyes Prime Real Estate Amidst Luxury Retail Frenzy

By Columbus International,30 January 2024

In the intense competition for coveted space on the world’s most expensive retail boulevard, international luxury fashion giants are set to clash. LVMH Moët Hennessy Louis Vuitton, the powerhouse behind iconic brands like Louis Vuitton, Christian Dior, and Tiffany & Co., is reportedly in talks to acquire 745 Fifth Ave., a 35-story tower gracing the renowned shopping avenue, according to sources cited by Bloomberg. The lower three floors of this Fifth Avenue gem currently house a Bergdorf Goodman men’s store, and LVMH is engaged in a fierce bidding war with other contenders vying for ownership, as reported by Bloomberg. Neither Bergdorf’s parent company, Neiman Marcus, nor Paramount Group, the owner of 745 Fifth Ave., responded immediately to Bisnow’s request for comments.

The building also accommodates tenants such as private equity firm Eurazeo and law firm Haug Partners, according to the building’s official website. LVMH, known for its aggressive acquisition strategy, declared a spree for retail properties last year, investing nearly $2.7 billion globally. This included securing prime locations on Paris’ Champs-Elysées corridor and a central London site, as reported by Bloomberg. LVMH CEO Bernard Arnault emphasized the company’s pursuit of AAA locations, stating during an earnings call, “We try to secure and buy the best possible locations for our companies. If you take Fifth Avenue in New York, we have three of the best corners there are.”

This rumored acquisition comes on the heels of a major move by Gucci’s parent company, Kering, which recently spent a staggering $963 million on a 115,000 square feet retail condo at 715-717 Fifth Ave. In the previous month, Italian luxury fashion house Prada made a substantial investment of approximately $820 million, acquiring adjacent buildings across the street. Both of these deals were orchestrated by real estate mogul Jeff Sutton’s Wharton Properties. The battle for supremacy on Fifth Avenue’s luxury retail landscape shows no signs of cooling down.

Source: Bisnow

Prada Buys Building on Fifth Avenue in New York for $425 Million

By Columbus International,20 December 2023

The renowned Italian fashion house, Prada, announced the acquisition of the building housing its current store on Fifth Avenue in New York for a substantial $425 million. Since 1997, Prada had been leasing the five-story space at 724 Fifth Ave. and executed the purchase using internal resources in cash.

Prada emphasized the strategic significance of the property’s location, citing its increasing rarity and long-term potential as key factors in the decision. The 12-floor building, beyond serving as a retail space, holds the potential to offer office premises and storage facilities for the Hong Kong-listed company, according to the company’s statement.

Notably, New York’s Fifth Avenue holds the title of the world’s most expensive retail street, as indicated by a global ranking by real estate services firm Cushman & Wakefield. Despite robust growth in the Asia Pacific, Japan, and European markets, Prada faced challenges in the wider Americas region this year, with retail sales experiencing a 1.3% decline in the first nine months.

Source: The New York Post