Boggi Milano, the sophisticated Italian menswear brand with a global footprint spanning 58 countries, has officially planted its flag in the U.S. market with the grand opening of its first American retail location in New York City’s fashionable SoHo district.
The 1,900-square-foot boutique at 115 Mercer Street represents just the initial phase of an aggressive expansion strategy. The luxury retailer has already secured leases for two additional high-profile Manhattan locations: an impressive 8,810-square-foot, two-story space at 527 Madison Avenue (corner of 54th Street) slated to open this spring, and a 6,000-square-foot, dual-level store at The Shops at 10 Columbus Circle, expected to welcome customers this summer.
This strategic U.S. market entry comes at a poignant moment for the company, following the recent passing of CEO and owner Carlo Zaccardi. “In these last months, Carlo taught us what it meant to fight,” said Claudio Zaccardi in a statement to Spin Off. “Carlo was a tireless worker, even his last day was spent working with his co-workers.”
Carlo Zaccardi, along with brothers Claudio and Roberto, acquired the Boggi Milano brand in 2003, transforming it into a retail powerhouse with more than 225 stores worldwide. At just 58, his untimely death after a lengthy illness left what his brother described as “a great void but at the same time an immense legacy of values and strategy.”
The Milan-headquartered brand has built its reputation on contemporary men’s tailored clothing, sportswear, and accessories, distinguishing itself through a commitment to sustainability with organic fibers, recycled materials, and innovative fabric technologies. The company’s dedication to excellence extends to its workforce, evidenced by the 2016 launch of the Boggi Milano Academy, an internal program focused on employee development and staying ahead of global fashion trends.
Industry observers will be watching closely as this Italian luxury contender establishes its American presence in one of the world’s most competitive retail markets.
Source: Fashion United
Image: Instagram – Boggi Milano