In a significant shift for one of New York City’s architectural icons, the Flatiron Building is set to undergo a residential transformation spearheaded by The Brodsky Organization. Nearly a year after pivoting to a residential conversion strategy, fresh details of the project are now coming into focus.
The Brodsky Organization, in collaboration with GFP Real Estate and Sorgente Group, has recently filed a rezoning application with the Department of City Planning. The plan outlines a conversion of the historic structure into a 60-unit condominium complex, with an anticipated completion date of 2026. The developers have proposed a project that will preserve the building’s iconic exterior, making only minor façade alterations, while focusing most of the work on interior renovations.
The Flatiron Building, with its spacious layout, is poised to offer condominiums averaging approximately 2,000 square feet. Additionally, the redevelopment will feature a 5,000-square-foot retail space on the ground floor. The existing T-Mobile store on this level is slated to vacate before construction commences.
The landmark’s journey to this redevelopment phase has been anything but straightforward. Last spring, the property was auctioned after ownership struggled to find a viable path for the vacant office space. Jacob Garlick emerged as the highest bidder with a $190 million offer, but failed to secure the deal with a deposit. A subsequent auction saw Jeff Gural’s GFP Real Estate win with a $161 million bid, accompanied by an estimated $100 million in conversion costs.
Brodsky entered the scene in October, acquiring a stake in the Flatiron Building and solidifying their role in the project.
Despite the city’s current incentives aimed at encouraging office-to-residential conversions, including a new tax incentive introduced in the state budget this spring, the developers are proceeding with their plans independently of these measures. The tax incentive, which requires affordable housing components for eligibility, may not directly impact the Brodsky-led project but reflects broader trends in urban development.
As the Flatiron Building prepares for its new chapter, the project symbolizes a blend of historical preservation and modern luxury, reflecting the evolving landscape of New York City real estate.
Source: The Real Deal