The Branded Tower Frenzy of Miami’s Real Estate

In Miami, developers are taking branding to new heights with an explosion of luxury residential towers carrying the cachet of famous names like Porsche, Armani, and even fashion magazine Elle. Attaching prestigious brands to condo projects has become the norm in this sunny metropolis, where foreign buyers crave the assurance of an aspirational lifestyle.

Major Food Group, the hospitality juggernaut behind hot spots like Carbone and Dirty French, is the latest big name leveraging its brand power beyond restaurants. Their upcoming 58-story Villa Miami tower promises residents an immersive experience steeped in the group’s culinary DNA, from kitchens designed by founders Mario Carbone and Rich Torrisi to a double-decker signature restaurant and poolside refreshments. “It’s not about having a label,” says David Martin, CEO of co-developer Terra. “It’s about trying to create an ethos.” This brand-centric approach has been a gamechanger for Miami’s real estate market over the past decade. In a city where addresses lack the same prestigious air as New York’s Park Avenue or Central Park West, luxe branded residences provide an instant status symbol and lifestyle association prized by moneyed buyers, particularly from overseas markets.

“What they do know is brands,” says Oren Alexander of brokerage Official, noting most international purchasers are unfamiliar with Miami’s diverse crop of developers. “In Miami, the brand is the brand.” For developers, landing marquee partnerships accelerates condo sales and pricing premiums as high as 30%. Meanwhile, brands earn lucrative licensing fees and global marketing for their core business. The formula has fueled a gold rush of branded Miami towers by everyone from haute couture houses like Fendi and Missoni to seemingly unlikely luxury purveyors like Diesel jeans and wellness club The Well.

Real estate insiders say the branded residence craze stems from a desire to craft a tangible, marketable lifestyle experience beyond just upscale finishes – a pull particularly potent in brand-obsessed Miami. And they expect this evolution to new extremes. “I think the next phase will be a stack of brands on any given project,” says development advisor Peter Bazeli, pointing to the Four Seasons Residences at The Surf Club, which layers branded components like celebrity chef Thomas Keller’s cuisine atop architecture by Richard Meier.

“Luxury buyers are attracted to the idea that every facet of their lifestyle is effectively branded,” Bazeli adds. Not everyone is sold on the branded residential mania. Some brokers question whether most fashion or automotive brands truly enhance the living experience beyond some branded furniture and accent pieces. There are also buyers staunchly loyal to specific marques who would never inhabit a rival condo tower. Still, in Miami’s spectacle of one-upmanship, branded real estate shows no signs of abating as developers continue one-upping each other to court elite buyers chasing the latest ultra-luxe residential “it” factor. From helicopter-pad topped penthouses to private garage elevators that whisk owners’ Porsches directly into their units, brands are fueling a relentless escalation of opulent residential experiences. For global elites, the name on the building has become the ultimate status symbol.

Photo: Cutting a sail-like silhouette, the 66-story Aston Martin tower soars as a striking presence on the Miami skyline.
Credit: Aston Martin

Tuscany’s Triple Threat: 3 Prized Properties Not To Miss This Summer

As the warm winds of summer caress the Tuscan landscape, a trifecta of rare real estate jewels emerges, beckoning discerning investors and connoisseurs of la dolce vita.

From a historic villa nestled in the Florentine hills to a seaside oasis on the Maremma coast and a prestigious office steps from the iconic Ponte Vecchio, these properties promise an unparalleled immersion into Tuscany’s enchanting milieu.

The regional real estate market is sizzling, with sales up 1.4% and rents surging 4.3% in Q1 2024, according to Immobiliare.it Insights’ data. The average home sale price stands at €2,536 per square meter, while rental rates command €15.3 per meter. Unsated buyer demand continues driving a 16.3% uptick amidst dwindling inventory, up 5.1%. In the perennially coveted Florence, prices average nearly €4,200 per meter after a 0.8% quarterly hike, with rents now at €22.6 per meter.

Villa Covoni, Fiesole’s Aristocratic Sanctuary

A mere 7 km from Florence’s beating heart, the 18th-century Villa Covoni reigns over the Fiesole hills, an aristocratic sanctuary fusing history with modern refinement. Part of the Villa Sant’Ignazio complex, sumptuous living spaces adorned with frescoes and curated furnishings offer breathtaking vistas of the Renaissance capital. The exclusive condominium park, featuring a pool and scenic walking trails, provides a verdant respite for residents.

Waterfront Glamour At Punta Ala

On the shimmering Maremma coast, an extraordinary Punta Ala villa seduces with panoramic sea views. The impeccably designed single-level residence with basement quarters boasts a spacious layout anchored by a gourmet kitchen, expansive living areas, four bedrooms and three baths. A private pool and garage complete this mediterranean dream home, epitomizing luxurious coastal living amidst tranquil surroundings.

A Renaissance Workspace On Ponte Vecchio

Vista su Ponte Vecchio
Vista su Ponte Vecchio

In Florence’s pulsating historic center, a rare office opportunity awaits on the fabled Ponte Vecchio. Available from February 2024, this 140-square-meter gem has undergone immaculate renovations, revealing marble floors, parquet accents and refined architectural details. Floor-to-ceiling windows flood interiors with natural light while framing iconic cityscapes – an inspiring backdrop for receiving clients amidst unmatched old-world ambiance.

As summer casts its brilliant glow, Tuscany’s irresistible allure intensifies with these premier residential and commercial offerings. For those seeking to savor the region’s timeless grandeur, acted upon swiftly, a slice of real estate nirvana awaits.

Investimenti immobiliari a Milano

Milan’s Real Estate Frenzy: Where Savvy Families Strike Gold

When it comes to secure investments, real estate remains an evergreen favorite among Italians, especially in the vibrant city of Milan. The Milanese metropolis cements its position as a highly coveted destination for property investors, ranking an impressive third nationwide with a staggering 35% of purchases driven by investment motives – surpassed only by Pavia and Mantua. This figure represents a remarkable uptick compared to 2022 when the percentage hovered at a modest 23.5%. Remarkably, a commanding 85% of these savvy investors opt for cash transactions, underscoring their formidable financial prowess.

Milan’s Magnetic Pull for Real Estate Enthusiasts

While the majority of Milanese buyers (65%) acquire properties for residential purposes, the remaining contingent wholeheartedly embraces the age-old adage that real estate is the supreme investment. Purchasing apartments to leverage the lucrative rental market is an entrenched strategy, particularly in a city like Milan – a veritable crossroads for students and professionals seeking temporary lodgings. In 2023, a notable 16.6% of real estate transactions across the Lombardy region were spearheaded by investors, marking an approximate 2% escalation from the preceding year. The most active age bracket driving these investments falls between 45 and 54 years old, accounting for an impressive 31% of real estate investment activities. This demographic enjoys heightened economic stability and enhanced access to mortgage financing, although only 15% of Lombard investors opt for this payment route.

The Cornerstone of Family Investment Portfolios

A staggering nearly 70% of real estate investors in Lombardy hail from family units, underscoring the pivotal role of property as a strategic asset for numerous households. The two-room apartment emerges as the preferred property type among investors, captivating 47% of buyers, closely trailed by the three-room apartment at 23.3% of preferences. These compact dwellings cater to the burgeoning demand for affordable and conveniently sized accommodations from the city’s student and professional denizens.

An Enduring Investment Bastion

Despite the ebbs and flows of the real estate market, investing in property continues to represent a prudent choice for many Italians, with Milan at the forefront of this trend. The city presents an enticing environment for investors, bolstered by an unwavering demand for rental accommodations and the potential to generate stable, long-term income streams. While some opt for outright cash purchases, others strategically leverage mortgage financing to diversify their investment portfolios. Irrespective of the chosen path, real estate remains an unassailably tangible and reassuring investment for countless Italian families.

Fotografiska Gears Up for Relocation: New Home for New York’s Photography Museum

Fotografiska, the renowned global photography museum network, is preparing for a significant change in its New York City presence. After four years of operating from the historic Church Missions House on Park Avenue South, Fotografiska will bid farewell to its current location on September 29th, 2024.

The decision to relocate stems from the museum’s ambitious vision to showcase exceptional artistic talent in a grander, more conducive space. Fotografiska’s commitment to inspiring new perspectives and amplifying the works of celebrated photographers has outgrown the confines of its current home. Before closing its doors on Park Avenue South, Fotografiska will present two captivating exhibitions. From May 31st, visitors can immerse themselves in the enigmatic world of Vivian Maier, the self-taught photographer whose work gained posthumous acclaim. On June 21st, the museum will unveil a showcase dedicated to Bruce Gilden, the renowned New York street photographer. Fotografiska’s popular bar, housed in a former chapel, and its restaurant, Verōnika, will continue to operate until mid-June, allowing patrons to savor the ambiance one last time before the relocation.

Yoram Roth, the executive chairman of Fotografiska’s board, expressed the museum’s unwavering commitment to the city’s art scene, stating, “At the core of Fotografiska is a dedication to inspiring new perspectives by amplifying some of the greatest artists of our time. As it’s become clear that our current space is not conducive to this vision, our commitment to the city’s art scene remains unwavering.” After vacating its current premises, Fotografiska plans to temporarily exhibit a century of New York nightlife photography while actively seeking a larger, more suitable location to continue its mission of showcasing exceptional photography.

The Church Missions House, Fotografiska’s current home, is owned by RFR Holding, the real estate company of art collector Aby Rosen. In 2022, RFR Holding put the property up for sale with an asking price of $135 million, a significant increase from the $50 million they paid for it in 2014. As Fotografiska embarks on this new chapter, the anticipation builds for the museum’s next grand showcase, where it can continue to inspire and captivate audiences with the power of photography.

Photo via Instagram

Dream Home in the Hamptons: How a Restaurateur Spent $3M Transforming Her Waterfront Retreat

For Donna Lennard, owner of the renowned Il Buco hospitality empire, finding the perfect Hamptons haven was a labor of love that spanned years and millions. But the payoff was a luxurious waterfront oasis tailored to her exacting tastes. When Lennard set her sights on the bucolic hamlet of Springs in 2017, she knew precisely where she wanted to put down roots – the enviable Gerard Drive peninsula jutting into both Gardiners Bay and Accabonac Harbor.

“From one side to the other, you see water,” gushes the entrepreneur over 50. Her gambit paid off when a 1,700 square foot cottage from 1960 hit the market. Swooping in with an all-cash $1.7 million offer, Lennard made the keys her own that August. But for the hospitality magnate behind hotspots like Il Buco Alimentari & Vineria, the dated digs wouldn’t do. A serendipitous reunion with college pal and architect Stuart Basseches set the wheels in motion for a start-to-finish overhaul that snowballed into a head-turning $3 million investment.

Over several years of meticulous planning alongside Basseches, Lennard’s original concept for a bedroom addition morphed into a full-scale transformation. The reimagined floor plan fuses old and new – relocating the light-filled kitchen and living room to the heart of the residence while tacking on a striking 1,100 square foot two-story extension housing a dining room, media lounge and lavish upstairs owner’s suite. No expense was spared in the bespoke finishes. Sun-drenched living spaces boast reclaimed oak floors, vaulted wood-beamed ceilings and artisanal Venetian plaster walls.

The showstopping kitchen island crafted by Sakonnet Furniture Makers tops a slab of repurposed Slovenian wood. And the serene upstairs retreat flaunts an antique Umbrian marble sink alongside a mobile vanity revealing dreamy water vistas. While the splurge surpassed her original budget, for Lennard, the over-the-top transformation was well worth it. “What came out of it was very much the house I’d been dreaming of,” she confides of her ultra-luxe oceanside compound expertly melding modern amenities with an eclectic, lived-in aesthetic reflective of her well-traveled tastemaker persona.

Ponte Vecchio Firenze

Florence’s Commercial Real Estate Landscape Reshaped by Trams, Tourism, and Regulations

Florence’s non-residential real estate market is experiencing a period of significant change. The expansion of tram lines, influx of tourists, and new municipal restrictions for businesses in the UNESCO historic center area, coupled with the opening of the Viola Park stadium, are reshaping the dynamics of this sector. According to data from Tecnocasa, by the end of 2023, there is an increase in sale prices and rental rates, although more contained compared to mid-year. On main thoroughfares, the price increase is more pronounced (+0.7%), while on other streets, it is +0.2%. For rental rates, the increase is 0.3% in both cases. In the historic center, luxury brands and restaurants maintain a strong presence, despite the restrictions on opening new dining establishments, which require purchasing an existing license.

In the Oltrarno area, prices remain high on streets like Guicciardini, Borgo San Jacopo, and Ponte Vecchio, with rents reaching €1,200 per square meter per year in top zones. Artisans are returning to streets like Maggio and Sant’Agostino, declared by the municipality as artisanal-oriented. On low-traffic streets, there is a higher turnover and an increase in sale and rental times. These locations attract startups that do not want to make significant initial investments but aim to accumulate capital to eventually move to high-traffic streets. Offices in the center are only purchased if they can be converted into residential units, making them attractive to investors. Otherwise, sale times are prolonged, and prices decrease significantly. Currently, the San Lorenzo neighborhood is the most vibrant area for non-residential real estate, thanks to the renovation works of the Sant’Orsola complex and the arrival of the tram line in Piazza San Marco, which is expected to appreciate the value of Via Cavour as well.

In Florence South, where the tram line to Bagno a Ripoli is scheduled for 2026, a vacancy is recorded on Viale Giannotti, while interest (and rental rates) is maintained on Viale Europa, leading to the new Viola Park stadium. However, there is a significant demand for offices in this area. In the Baracca-Novoli area, demand is low, and many shops remain vacant, except for Piazza Dalmazia and Via di Novoli, which are crossed by the tram line. Rental rates vary significantly depending on the location, ranging from up to €600 per square meter per year for Florence South, over €200 per square meter per year for Rifredi and Isolotto, between €120 and €144 per square meter per year for Florence North, and three-digit values for the UNESCO area. The gross annual returns requested by investors are also differentiated, ranging from 10% and above for Isolotto and Novoli, down to 8% for Florence South and the center, where in 2023, a settling around 6-7% was observed for shops in prime positions within the UNESCO area with reliable and solid businesses. In the second half of 2023, investors resumed purchasing apartments in Florence’s historic center, where prices increased by 3.1%, with the aim of generating income through short-term rentals, despite the municipality’s ban in the UNESCO area (which is currently under litigation at the Regional Administrative Court).

Coral Gables: The Ideal Oasis for Miami Investment

In the heart of Miami lies a hidden gem, Coral Gables, a city that has long captivated homebuyers with its Mediterranean-inspired architecture and lush greenery. However, the pandemic has propelled this idyllic neighborhood to new heights, transforming it into one of the most coveted real estate destinations in Florida.

The 33156 ZIP Code, once a haven for those seeking a tranquil retreat from the bustling city, has experienced a remarkable surge in property values. Once hovering around the $1 million mark, the median listing price has skyrocketed to an impressive $4.6 million as of April 2024, according to Realtor.com data. This remarkable appreciation has positioned Coral Gables as the second most expensive residential area in Florida, surpassed only by the illustrious Fisher Island, a Miami Beach-adjacent enclave with a staggering $12.75 million median listing price. As Miami experienced an economic renaissance during the pandemic, with businesses flocking to the area and a surge in mega real estate transactions around Miami Beach, Coral Gables emerged as a sanctuary for families seeking top-notch schools, proximity to thriving office culture, and a walkable downtown atmosphere.

Exclusive Membership: The Riviera Country Club
For those seeking an unparalleled lifestyle, the Riviera Country Club offers an 18-hole golf course meticulously designed and built by the legendary Donald Ross in the 1920s. In 2015, the course underwent a major renovation by the renowned Kipp Schulties, further enhancing its allure and prestige.

Event of the Year: The Mango Festival
Coral Gables is not only a haven for luxury living but also a celebration of nature’s bounty. Each summer, the Fairchild Tropical Botanic Garden hosts the highly anticipated Mango Festival, a weekend-long event paying homage to the fruit with activities such as mango tasting. The garden boasts the world’s largest collection of mangoes, with nearly 400 varieties, and spans 83 acres, housing nearly 30,000 individual plants in its immaculate collection, making it a true Coral Gables mainstay.

Advice for the Buyer
While Coral Gables encompasses a 13-square-mile area with overlapping ZIP Codes, the driving force behind the soaring real estate prices in the 33156 ZIP Code is the prestigious gated community of Gables Estates. According to some local real estate agents, “The most expensive neighborhood in Coral Gables is Gables Estates. It offers direct waterfront access, expansive views, and properties spanning an acre or more.” Gables Estates is one of the few neighborhoods in the Miami area where such luxurious waterfront real estate can be found, rivaled only by the exclusive enclave of Indian Creek.

In conclusion, Coral Gables stands as the ideal oasis for those seeking a luxurious and tranquil lifestyle in the heart of Miami. With its unparalleled amenities, prestigious communities, and unmatched natural beauty, this neighborhood presents an unrivaled opportunity for discerning investors seeking a piece of paradise in one of Florida’s most sought-after real estate markets.

Source: WSJ

Photo: Coral Gables

Il mercato dei condomini a Miami Beach

Palm Beach: A Gilded Age Gem Reimagined

The ultra-exclusive island of Palm Beach has been luring the elite since the early 1900s when industrialist Henry Flagler transformed the marshy backwater into an opulent winter escape. Today, this 16-mile long barrier island continues to redefine luxury with new upscale additions blending seamlessly with its Gilded Age heritage. From magnificent architecture to world-class culture, exceptional dining and pampering pursuits, here is how to experience the best of Palm Beach over a indulgent weekend getaway.

Where to Stay

The Colony is the chicest place to bed down in Palm Beach. This iconic “pink paradise” reopened after a dazzling renovation that pays homage to its 1950s tropical glamour. Custom designed rooms, cheeky monkey motifs, and the lively scene at Swifty’s Pool Bar & Grill exude a playful, see-and-be-seen vibe befitting the style setters who frequent nearby Worth Avenue.

Day One

After settling in at The Colony, spend the afternoon exploring the Mediterranean-inspired shopping mecca of Worth Avenue. Pioneering architect Addison Mizner crafted this whimsical district of hidden courtyards, stair stairs, and eclectic tilework to evoke an Old World aesthetic. Browse the chi-chi boutiques like Gucci and Tiffany & Co or hunt for vintage gems at consignment salons like Attitudes.

Cap off the day with sunset cocktails at Spruzzo, a breezy rooftop bar overlooking the Intracoastal Waterway and dine alfresco on Italian classics at Elisabetta’s across the street.

Day Two

Delve into Palm Beach’s Gilded Age legacy at the magnificent Flagler Museum, a lavish 75-room mansion built by the railroad pioneer in 1902. Then explore the outstanding art collection at the Norton Museum, recently revamped by Norman Foster. Contemporary art lovers can browse intriguing exhibits at Sarah Gavlak Gallery. Afternoon calls for a round at one of the area’s celebrated golf courses – splurge for an oceanfront tee time at The Breakers or tackle a redesigned championship layout at PGA National Resort. Celebrate the perfect drive at Jeremy Ford’s new Butcher’s Club with indulgences like a 50oz. Tomahawk steak.

Day Three

Book a rejuvenating Biologique Recherche facial and massage at the gorgeous Four Seasons spa to start your day, then linger over a Mediterranean-inspired brunch at Florie’s helmed by acclaimed French chef Mauro Colagreco. If visiting during polo season, attend the weekly champagne brunch at the International Polo Club, where you can watch the fast-paced “sport of kings” and participate in the traditional divot stomp during half-time. Otherwise, bask in the warm Florida sun on one of Palm Beach’s pristine white sand beaches before departing this gilded paradise refreshed and revitalized.

Source: CN Traveler

Photo by Arnel Hasanovic via Unspash 

Case quartiere South Beach

South Florida’s Bustling Offices Buck National Trend

While remote work remains prevalent across most of the United States, South Florida stands out as an exception where office attendance is nearly back to pre-pandemic levels. According to data from Placer.ai, which tracks mobile phone location data, office visits in the Miami metro area (including Fort Lauderdale and West Palm Beach) were just 14% below April 2019 levels. This contrasts sharply with the national figure of a 32.2% decline compared to four years ago.

For the past three months, South Florida has led all U.S. metro areas in office attendance after overtaking New York City. April marked the region’s highest level of office foot traffic since before the COVID-19 pandemic began. The gap from 2019 narrowed slightly last month to 14.1%, down from 9.4% in February. The only other metro area achieving at least 75% of its 2019 office occupancy is New York City at 16.9% below its pre-pandemic benchmark. Washington D.C. (-26.5%), Dallas (-27.6%), San Francisco (-49.3%), Los Angeles (-43.3%), and Chicago (-41.1%) all lag further behind. Despite San Francisco’s last place national ranking, it actually led the country in year-over-year office visit growth at 26%. Miami took second with a 23.5% annual increase in foot traffic. Nationwide, office visits grew 18.2% year-over-year, with the gap from 2019 levels the smallest since August of that year. South Florida’s robust office market has benefited commercial property owners.

Asking rents in Miami rose over 9% annually in Q1 2023 per Cushman & Wakefield. Tenants are flocking to premium modern buildings while older offices see high vacancy. Over 70% of 3 million SF available for sublease is in pre-2000 properties, with just 220,000 SF available in buildings constructed after 2015. Largest leases are also concentrating in top-tier properties more than in past years. Since 2019, the average size of new leases has been bigger in Class A buildings compared to lower tiers according to Avison Young data. These trends have allowed most of South Florida’s office markets to achieve greater rent growth than nearly anywhere else in the U.S. since 2019, with stable vacancy outside of Fort Lauderdale. Class A asking rents in Miami-Dade County spiked over 20% between Q1 2023 and Q1 2024.

A European Wellness Enclave Blooms in New York Harbor

In the heart of New York Harbor lies a European oasis that is set to expand its boundaries. Governors Island’s luxurious Italian day spa, QC NY, is unveiling an ambitious growth plan, with a new building, a restaurant, and an array of wellness offerings slated to open this July. Since its inception in March 2022, the $50 million retreat has captivated New Yorkers with its resort-level experience and distinctly foreign ethos. Nestled amid former Army barracks, QC NY has proven that a European-inspired sanctuary can thrive even in the midst of the city’s hustle and bustle, albeit at a premium price point of $98 for timed admission.

Now, over two years after its initial debut, QC NY is poised to unveil its transformation of a second structure, the 15,000-square-foot Building 112. This expansion will introduce a panoply of amenities, including “sensory saunas,” a salt room, an ice room, and a relaxation room adorned with water beds. Andrea Quadrio Curzio, CEO and founder of the QC Spa of Wonders brand, shared his vision with The New York Post, “We will have a breath room serving as a reminder to breathe, and a lavender room reminiscent of the lavender season in Provence or walking through the lavender field only steps away from us in Governors Island.”

The expansion will also feature Casa QC, a 142-seat, 5,000-square-foot restaurant offering a blend of soft and alcoholic beverages, as well as a variety of Italianesque fare, including artisanal gelato and aperitivo trays. A third facility, housed within another former Georgian Revival-style barrack, is slated for completion by spring 2025, bringing the spa’s total footprint on Governors Island to an impressive 100,000 square feet. Currently, QC NY offers guests access to an array of Vichy showers, saunas, infrared beds, more than a dozen relaxation rooms, massages (for an additional charge), and its most Instagrammable feature: year-round outdoor pools with sweeping views of lower Manhattan.

“The expansion is another step in transforming Governors Island into a wildly popular, year-round destination,” reads a release about the new building, noting that until QC NY’s arrival, the ferry only ran to the former Coast Guard base seasonally. The spa’s year-round operations have ushered in a new era for the island, “another change you can thank the Italians for.” In a city known for its relentless pace, QC NY’s European wellness enclave on Governors Island promises an oasis of tranquility and indulgence, catering to those seeking a luxurious escape without leaving the city limits.

Photo via QCNY


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