{"id":34411,"date":"2026-04-09T22:03:17","date_gmt":"2026-04-09T22:03:17","guid":{"rendered":"https:\/\/columbusintl.com\/columbus-international-real-estate-headquartered-at-rockefeller-center-in-new-york-with-offices-in-miami-milan-and-florence-has-built-its-practice-around-exactly-this-specialization-the-firm-func\/"},"modified":"2026-04-09T22:16:21","modified_gmt":"2026-04-09T22:16:21","slug":"columbus-international-real-estate-headquartered-at-rockefeller-center-in-new-york-with-offices-in-miami-milan-and-florence-has-built-its-practice-around-exactly-this-specialization-the-firm-func","status":"publish","type":"post","link":"https:\/\/columbusintl.com\/en\/columbus-international-real-estate-headquartered-at-rockefeller-center-in-new-york-with-offices-in-miami-milan-and-florence-has-built-its-practice-around-exactly-this-specialization-the-firm-func\/","title":{"rendered":"What Mariah Carey, Tribeca and Tuscany Have in Common"},"content":{"rendered":"\n

Mariah Carey bought two separate units at 90 Franklin Street in Tribeca for a combined $9 million in 1999, knocked out the walls, installed butterfly motifs on every cabinet handle, and didn’t look back for 26 years. This month, she listed the resulting 12,728-square-foot triplex penthouse for $27 million. <\/p>\n\n

Three times her original investment. A cool $18 million in appreciation. And that’s before accounting for the roughly $9.6 million in cash she extracted through refinancing along the way. <\/p>\n\n

Strip away the glitter and the Marilyn Monroe piano, and what you have is a fairly clean illustration of what Manhattan luxury real estate has done for patient, high-conviction buyers over the past quarter century. It has rewarded them handsomely, often in spite of everything: financial crises, pandemics, interest rate spikes, and the occasional celebrity debt saga. <\/p>\n\n

Now consider the question that’s increasingly on the minds of European wealth managers, Italian family offices, and American second-home buyers simultaneously: where does that kind of conviction get applied next?<\/p>\n\n

The Numbers That Are Moving Capital<\/strong><\/p>\n\n

Italian prime property values have climbed roughly 18 to 22 percent over the past three years in key markets, Florence and Milan chief among them. In Florence’s historic center, the supply of genuinely grand residential properties is structurally constrained in a way Manhattan can only approximate: UNESCO protections, centuries-old building codes, and a finite number of piano nobile apartments mean you cannot simply build more inventory to meet demand. When something exceptional comes to market, it moves. <\/p>\n\n

Milan tells a slightly different story. The city has undergone a decade of deliberate urban reinvention, from the Porta Nuova district to the ongoing transformation of the former Expo site. International capital, much of it American, has recognized what Milanese developers and local buyers already knew: this is no longer a secondary European real estate market. It is a primary one. Trophy apartments in Brera or Montenapoleone now trade at prices that would have seemed audacious in 2015 and today seem almost conservative. <\/p>\n\n

For American buyers, particularly those already comfortable operating in New York or Miami, the entry calculus is compelling. A world-class apartment in central Florence can still be acquired for what a decent two-bedroom in a good Manhattan building costs. The lifestyle arbitrage is obvious. The investment case, increasingly, is too. <\/p>\n\n

Why Italians Are Looking West<\/strong><\/p>\n\n

The flow runs both directions, and the Italian buyer in the American luxury market is a more sophisticated actor than many brokers give credit for.<\/p>\n\n

Italian high-net-worth families have long understood currency diversification and the value of holding hard assets across jurisdictions. What’s changed is their comfort with American cities beyond the obvious. Yes, New York remains the anchor, the market that Carey’s Tribeca penthouse exemplifies, where the combination of cultural prestige, rental demand, and sheer scarcity of truly exceptional properties creates a floor that has historically held even through turbulence. <\/p>\n\n

But Miami has emerged as a genuine second chapter. The city’s transformation over the past five years, accelerated by a wave of finance, technology, and legal relocations from the Northeast, has created a luxury real estate market with international credibility it previously lacked. Italian buyers, accustomed to the rhythms of coastal living and the pleasures of a city where business and pleasure coexist without apology, have found it legible in a way that some other American cities are not. <\/p>\n\n

The practical considerations matter too. Florida’s tax structure is well understood by advisors to Italian families with international holdings. The time zone, while not ideal, is more workable than the West Coast. And the cultural density of Miami, its architecture, its food, its design scene, has reached a point where the quality-of-life question that once favored European cities almost by default is genuinely open. <\/p>\n\n

The Carey Penthouse as a Case Study, Not a Celebrity Footnote<\/strong><\/p>\n\n

It would be easy to treat the 90 Franklin listing as gossip dressed up in real estate language. The outstanding loans, the reported monthly expenses, the Art Deco butterfly motifs left behind in listing photos: all of it invites a certain kind of coverage. <\/p>\n\n

But the more instructive read is structural. Carey assembled her triplex through patience and conviction at a moment when Tribeca was transitioning from industrial afterthought to one of the most desirable residential addresses in the world. She hired Mario Buatta to create something genuinely irreplaceable, a space that cannot be replicated at any price because the designer is gone and the era is gone. She held it through cycles that would have tested lesser investors. And she is now, at least on paper, looking at a $18 million gross gain. <\/p>\n\n

The principle at work is not specific to Manhattan. It applies equally to a palazzo apartment in the Oltrarno, a historic floor-through in Milan’s Quadrilatero, or a properly positioned condo in Brickell. Scarcity plus irreplaceability plus patience. The luxury market, at its best, rewards people who understand that equation and have the resources and time horizon to act on it. <\/p>\n\n

What shifts is the geography of where that equation is most favorably priced right now. And on that question, the answer increasingly points to the Italy-America axis, where values in the right Italian markets remain significantly below their long-term potential and where American demand continues to be underleveraged relative to the opportunity. <\/p>\n\n

A Word on Finding the Right Guide<\/strong><\/p>\n\n

Navigating that axis well requires more than a local agent in each market. It requires someone who understands both sides simultaneously, who can read a Florentine listing the way a seasoned New York broker reads a StreetEasy page, and who has the relationships on both ends to access inventory before it becomes a press release. <\/p>\n\n

Columbus International Real Estate, headquartered at Rockefeller Center in New York with offices in Miami, Milan, and Florence, has built its practice around exactly this specialization. The firm functions as a market observatory as much as a brokerage, tracking the Italy-U.S. dynamic in real time and serving as a working link between luxury developers and the international buyers who are best positioned to act on what those developers are building. Whether the client is an Italian family considering a Miami foothold or an American buyer ready to take the Tuscan plunge seriously, the firm’s dual-market fluency is the asset. Reach them at info@columbusintl.com<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Mariah Carey bought two separate units at 90 Franklin Street in Tribeca for a combined $9 million in 1999, knocked out the walls, installed butterfly motifs on every cabinet handle, and didn’t look back for 26 years. This month, she listed the resulting 12,728-square-foot triplex penthouse for $27 million. Three times her original investment. A 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