Tuscan Real Estate Skyrockets: Florence Nears Jaw-Dropping €4,200/sq m Peak

The Tuscan real estate market experienced a lively quarter in 2024. According to data from Immobiliare.it Insights, home sales registered an increase of 1.4%, while rentals saw a surge of 4.3%. The average selling price in the region stands at €2,536 per square meter, while the average rental request is €15.3 per square meter. Despite the increase in rental prices, demand for purchases grew by 16.3%, a sign of a still lively interest in buying properties. However, the supply of homes for sale continues to accumulate, with an increase of 5.1%.

In Florence, with an average price of almost €4,200 per square meter, it confirms itself as the most expensive city in the region, with an increase of 0.8% in the first quarter of 2024. Rents reached an average of €22.6 per square meter, but demand for rental properties fell by 6.6%, with a 2% drop in supply. Demand for purchases, on the other hand, grew by 14.2%, despite the stock of properties for sale continuing to increase (+7.9%). In the other provinces, the trend in home sales follows the regional one, with Carrara increasing by 2.6% and Massa Carrara decreasing by 5.6%.

Lucca exceeds €3,000 per square meter. Demand for homes for sale increased by double digits practically everywhere, with Prato standing out with a +41.7%. Supply follows the regional trend, with Siena (+18.2%) and Arezzo (+11.7%) registering the most significant accumulations. For rentals, despite rising prices, in many areas interest has cooled, such as in Carrara (-46%) and Pisa (-22%). However, demand remains high in Grosseto (+61%) and Massa (+53.3%). The supply of rental properties is homogeneous, with accumulations in Arezzo, Florence, Lucca, Pistoia and Prato.

Anticipating Three New Luxury Hotels in Florence

The timeless beauty of Florence continues to enchant tourists from around the world. But it’s not just visitors who are drawn to the Renaissance city; international hotel chains are also making their move, investing in buildings both in the historic center and in the surrounding neighborhoods.

According to Il Tirreno, three new luxury hotels will open their doors within a year, bringing an added touch of sophistication to the Tuscan city. One of these is the Anglo American Hotel Florence, located on Via Solferino and belonging to the renowned American Hilton group. The prestigious hotel opened its doors in early April, occupying a magnificent 19th-century palace. With a total of 118 rooms and suites, along with a charming inner courtyard, this historic structure has already hosted prominent figures such as Leo Tolstoy, Carla Fracci, Rudolf Nureyev, and Maria Callas. Among its amenities are a modern gym and two meeting rooms capable of accommodating up to 70 people.

Among the other hotels scheduled to open within the next two years is the former “Alla Querce” boarding school, located on Via della Piazzuola in the Cure area. With a usable area of over 13,000 square meters, this complex, composed of buildings dating back to the 16th century, will be transformed into a luxury hotel. The South African hotel group “Leeu Collection” has chosen this structure to host the first Italian branch of the L’Auberge Resorts Collection. The property will be managed by Dan Friedkin, owner of Roma FC, and will offer 61 rooms, 20 suites, and an exclusive 210-square-meter suite, for a total of 82 rooms. Among the services offered will be an outdoor pool, a wine tasting room, a spa, a fitness center, an art gallery, and a boutique, as well as outdoor spaces that include a vast garden spread over five levels with a restaurant, bar, and event areas.

Another structure undergoing redevelopment is the former Villa di Camerata, located on Viale Righi at the foot of Fiesole. This complex, owned by the State Property Agency, was sold between 2019 and 2020 and will soon reopen as the first Baccarat Hotel in Italy in 2025. With 5,400 square meters of building space, the property will host 75 rooms, a spa, two pools, a rooftop terrace, and various options for bars and restaurants. Finally, renovation work continues at the Hotel Palazzo Ricasoli on Via delle Mantellate, which will soon shine again as one of the gems of Florentine hospitality.

Florence: the heart of real estate investment still beats. Here’s what emerges from a Tecnocasa study

The real estate market in Florence continues to attract investors, as revealed by a recent study conducted by Tecnocasa. In 2023, 23% of property purchases were made for investment purposes, a figure higher than the national average of 19.5%.

Invest in Tuscany with Columbus International 

However, Florence ranks below other Italian cities such as Verona, which boasts a significant 43.1%, followed by Naples (41.2%), Palermo (35.3%), and Milan (35%). The most active age groups in terms of real estate investments are those between 45 and 64 years old, representing 59.2% of the total, with an increasing average age compared to 2022. The two-room apartment remains the preferred housing type for investors, chosen by 38.5% of them, followed by the three-room apartment at 26.9%. The majority of buyers, accounting for 63%, are couples and families, while 37% are single individuals. The latter group has seen a significant increase in market share compared to the previous year, rising from 32.4% to 37%. 81.5% of investors purchase properties paying in cash, while only 18.5% opt for bank financing.

This percentage reflects a further decline compared to previous years, in line with the national trend, attributed by Tecnocasa to the progressive increase in interest rates, prompting investors to avoid bank loans. According to Tecnocasa, in the past year, there has been a further decrease in real estate purchases through mortgages, as the rise in interest rates has encouraged investors to prefer direct purchases without the assistance of financial institutions.

The Allure of Living Abroad: Exploring Real Estate Opportunities for Americans

In recent years, the allure of living abroad has transformed from a distant dream into a tangible reality for many Americans. Fueled by various factors such as a robust U.S. dollar, increased accessibility through direct international flights, and the adoption of flexible hybrid work models, markets around the globe have witnessed a surge in interest from American buyers. However, before embarking on the journey of international homeownership, there are several essential considerations to ponder.

One of the critical factors influencing the decision to purchase property abroad is the cost per square foot, which closely mirrors the familiar adage of “location, location, location.” For instance, in Italy’s Como province, the average price per square foot stands at $147. However, prime waterfront properties in sought-after regions like Lake Como command significantly higher prices, exceeding $1,000 per square foot. Such disparities underscore the importance of thorough research and financial planning when venturing into the international real estate market. While the prospect of purchasing an existing property may be enticing, many expats opt for building anew or embarking on renovation projects to achieve their desired level of luxury.

Despite the initial challenges and delays in return on investment, the appeal of customizing one’s living space to suit individual preferences outweighs the convenience of turnkey properties, especially in markets where supply is limited. According to the 2023 U.S. Residential Real Estate Study by WSJ Intelligence, Europe and the Caribbean emerge as the top two regions where American buyers contemplate purchasing homes. Among European destinations, Italy holds particular appeal, with Tuscany standing out as a favored choice. Motivated by factors ranging from retirement to a desire for a change in lifestyle or a vacation home in the heart of Europe, American buyers are drawn to Tuscany’s picturesque landscapes, rich history, and cultural heritage. Moreover, for many American buyers, acquiring property abroad serves as a pathway to permanent residency, particularly among retirees.

The concept of “golden visas,” which grant permanent residency to property owners, gained traction during the pandemic. As such programs evolve and some expire, prospective buyers must navigate the intricacies of residency requirements to ensure a seamless transition to their new global home. In recent years, Tuscany has emerged as a hotspot for international real estate investment, witnessing a remarkable surge in inquiries from American investors. The region’s timeless allure, characterized by rolling countryside, vineyards, and historic towns such as Florence and Lucca, has captivated the imaginations of buyers seeking a slice of Italian paradise.

From quaint villas with picturesque vistas to charming apartments nestled in bustling city centers, Tuscany offers a diverse range of options to suit varying lifestyles and preferences. In conclusion, the dream of living abroad is no longer confined to the realm of fantasy for many Americans. With favorable market conditions, evolving work dynamics, and a renewed appreciation for quality of life, the prospect of owning property in international destinations like Tuscany has never been more attainable. However, thorough research, careful planning, and an understanding of local regulations are essential prerequisites for turning this dream into a fulfilling reality.

La Lombardia è la regione con più transazioni in Italia

Rents Yield Like Never Before. Since 1998, Real Estate in Milan Appreciated by +130% (source: Tecnocasa Group)

Real estate investments are experiencing a steady increase, driven by stable returns that demonstrate gradual yet consistent growth over the years. The appreciation of property values has become a widespread trend, with double and triple-digit increases occurring in almost all regions over the past 25 years.

According to an analysis conducted by the Research Office of the Tecnocasa Group, in the first half of 2023, 19.6% of real estate transactions were made for investment purposes. This figure represents a slight increase compared to the same period the previous year, when the percentage was around 16.8%. Rising inflation is prompting more and more people to invest in bricks and mortar, traditionally considered an excellent form of investment.

The return of tourists has also contributed to revitalizing the real estate market, with an increase in purchases of properties intended for accommodation in both popular cities and tourist destinations. The analysis primarily focuses on the long-term rental market rather than seasonal rentals. The prospect of earning steady rental income induces greater caution among property owners, especially considering the current economic uncertainty and rising energy costs. However, annual rental yields remain attractive, with an average rate of around 5.2% for two-bedroom apartments of 65 square meters in major Italian cities. Among the metropolises, Genoa, Palermo, and Verona stand out for the highest yields, at 6.6%, 6.4%, and 6.3%, respectively.

Real estate investors are not only aiming for rental income but also for the growth in property value over time. In recent years, there has been a recovery in property prices, with a preference for areas characterized by the presence of universities, services, and urban redevelopment projects. Fabiana Megliola, head of the Research Office at Tecnocasa, emphasized that real estate investors are interested not only in rental returns but also and above all in the appreciation of the property value over time. Between 1998 and 2023, major Italian cities saw an average price increase of 46%. Milan recorded the highest appreciation, with an increase of 132.1%, followed by Naples with 72.1% and Florence with 71.2%.

Source: Sole24Ore

Gli effetti della pandemia su Firenze

The Castles of Gaiole in Chianti and San Donato in Perano: Stories of History, Wine and Real Estate

Gaiole in Chianti, in the heart of the province of Siena, continues to be the stage for an epic narrative involving two castles steeped in history, noble houses, and winemaking traditions. While the Castle of Gaiole still seeks its guardian, another fortress, the Castle of San Donato in Perano, awaits a new chapter in its millennia-long story. San Donato in Perano is a fortress that speaks of centuries-old battles and nobility, of hills holding secrets between heaven and earth, and of wine flowing like vital blood through the history of Chianti. Despite its medieval charm, the fortress has failed to find buyers in past auctions, including the one in 2017.

Now, it prepares for a new sales attempt on April 8th, with a starting bid of 3.2 million euros. San Donato in Perano is not merely a testament of stone and history; it was the pulsating heart of Chianti Classico production. However, the crisis severely impacted the industrious agricultural estate of the Strozzi family, leading to the sale of its viticultural part, now owned by Frescobaldi. Despite the castle retaining its majesty amidst the gentle hills of Siena, the absence of its vineyards seems to have compromised its appeal in the eyes of investors.

The castle, with its vastness encompassing villas, residences, and chapels with ancient souls, seeks to allure distinguished buyers with a collection of precious furnishings and historical machinery. However, without its vineyards, the castle risks losing part of its allure, failing to engage those who seek not only history but also profitability. The future of San Donato in Perano hangs in limbo, and speculations about its transformation are diverse. Some dream of seeing it turned into an exclusive resort, while others hope for a patron who can enhance its history.

Enthusiasts of culture and historical heritage hold their breath, hoping that this castle does not become yet another forgotten beauty. While awaiting that spring auction, Chianti looks at its castles with a mix of nostalgia and hope. It is wished that someone can recognize in them not just real estate but true pieces of Italian history to preserve and cherish for future generations.

box auto

Italian Real Estate Market in 2024: Growth and Challenges Between Milan and Florence

What will be the fate of the Italian real estate market in 2024? There is a potential increase in property values, marking a departure from the relatively stable trends observed in 2023. This forecast stems from an analysis conducted by Immobiliare.it Insights, which identifies Milan as the city with the most expensive real estate transactions, while Florence stands out for having the highest rental prices.

Regarding sales, the report predicts a 6% increase in Catania, 4.1% in Verona, 2% in Milan, and 1.1% in Rome. For rentals, a significant increase is expected in Naples (+16.8%) and Florence, where an 18% rise is anticipated. Despite not experiencing the highest percentage growth, Milan will maintain its position as the city with the highest sales prices. In the Lombard capital, the purchase of a property is expected to average almost €5,500 per square meter, representing an increase of about €100 per square meter compared to current values. Positive fluctuations, around +3%, are also anticipated for Naples, Genoa, Bari, Venice, and Turin. The projected prices per square meter vary widely, ranging from €3,415 per square meter in Venice to €1,707 per square meter in Genoa. Additionally, both Bari and Turin are expected to surpass €2,000 per square meter by the end of the next year, marking a new development for both cities. The situation is different concerning rentals.

In 2024, Milan may lose its position as the city with the most expensive rentals. According to Immobiliare.it’s analysis, Florence is expected to approach €29 per square meter by the end of the following year, an increase from the current €24.5 per square meter. Milan, despite an increase to €25 per square meter, will be positioned behind the Tuscan capital but still on the rise compared to the current €24.7 per square meter. According to the report, in terms of sales volumes, both 2023 and 2024 deviate from the exceptional performance recorded in 2022, and the trend will return to a more regular pace, similar to what would have been expected in the absence of the Covid-related crisis.

Gli effetti della pandemia su Firenze

European Developers Tap into Wine Enthusiasts’ Dreams with Turnkey Vineyard Retreats

In an extraordinary shift in the real estate market, European developers are redefining the concept of luxury for second-home buyers, offering “turnkey” vineyards that eliminate the challenges of wine production. Two notable developments, Tenuta di Forci in Tuscany and L’and Vineyards in Portugal, embody this emerging trend.

Introduction:

Philippe and Luisa Le Bourgeois, a Paris-based couple, are set to renovate a centuries-old structure at Tenuta di Forci, a vineyard and residential project located just outside the charming Tuscan town of Lucca. Meanwhile, Clifton Lewis Lyles and Serene Lewis Lyles, a couple from Northern California’s tech sector, are venturing into the world of winemaking with their private vineyard in the Alentejo region of Portugal. Their investment includes a two-bedroom, 2,500-square-foot villa under construction in the luxurious L’and Vineyards development, spanning 163 acres, with 15 acres dedicated to vineyards. This unique setting allows owners to become virtual winemakers. The Lewis Lyles duo, investing around $1 million in their new home, benefits from a convenient arrangement where they don’t have to worry about vineyard maintenance. Their focus is solely on naming their private vintage and designing a custom wine label.

Living in a Vineyard in Europe – A Rising Trend:

This trend is not confined to isolated cases. The allure of European villas, providing everything from furnishings to vineyards, has captivated second-home buyers. Developments like L’and and Tenuta di Forci are at the forefront, offering a blend of charm and vinicultural pleasure without the traditional burdens of harvesting and bottling. José de Sousa Cunhal Sendim, founder and CEO of L’and, describes their resort-like development as a wine-themed retreat with a hotel, vacation rentals, and real estate properties nestled among rolling hills and a picturesque lake. The development, offering homes ranging from 2,800 to 3,700 square feet, provides a holistic experience with amenities such as a restaurant, a lakeside cafe, a spa, and proximity to the historic city of Evora.

From Tuscany to Bolgheri – Expanding Vineyard Living:

Tenuta di Forci, part of the renowned Colline Lucchesi wine region in Tuscany, is transforming into a biodynamic winery, farm, and residential property. The Le Bourgeois couple, like the Lewis Lyles, sees their new home as a vacation retreat and a future retirement residence. With a focus on ecologically minded viticulture, the Forci estate offers not only the charm of Tuscany but also the option of private-label wines for owners. Le Ville Serristori, a turnkey vineyard development, is emerging in the celebrated Bolgheri region in southwestern Tuscany, about 20 miles along the coast from Livorno. Associated with the Super Tuscan revolution of the 1970s, Bolgheri has attracted Italy’s leading winemaking dynasties, including the Gajas of Piedmont and the Antinoris of Florence. Le Ville Serristori, just up the road from Antinori holdings, is the brainchild of Florence’s Fratini family, whose 3,000-acre coastal parcel was initially purchased as a private vacation compound in the late 1990s. It now includes a 90-acre residential development, where potential buyers can expect an interview with a Fratini family member before having an offer accepted. The family is marketing a group of six new homes with freehold lots on the estate, with prices ranging from $11 million to $16 million.

The price covers construction and landscaping. The first of the new homes, featuring luxurious marble finishes and a large outdoor pool, will be completed early next year. Each new home will be allotted just over an acre of a private turnkey vineyard. Five of the six have already been sold. Le Ville Serristori is connected to the family’s launch of its own Super Tuscan wine label starting this year, and estate homeowners can take advantage of the Fratinis’ brand-new winemaking facility, converted from an old farmhouse. Marked by a grand avenue of towering pine trees—a relic of the estate’s aristocratic ownership in the 19th century—the rustic development features rolling vineyards, vast farmland, and marine light, along with proximity to the village of Bolgheri, a pilgrimage site for wine enthusiasts worldwide. Homeowners can enjoy the Fratini family’s private beach access—a rarity in Italy. They can also make use of local restaurants operated by Bolgheri’s exclusive wineries. New homeowners are gifted a complimentary green Land Rover to navigate the rural setting, says Jacopo Fratini, CEO of the Fingen Group, the family’s real estate company. They can also look forward to a beach club. The cost of participating in the winemaking side of these developments varies. At L’and, new homeowners are entitled to 100 personalized bottles a year at no extra cost, says Cunhal Sendim. Later, they can pay anywhere from $8 to $24 a bottle. In Italy, says Serimm/Knight Frank’s Alessandro Deghé, the listing agent for both the Forci and Serristori estates, annual service costs for homeowners, including wine-related expenses, can run from $26,000 at Forci up to $108,000 in Bolgheri. La Melonera, a development in the south of Spain, offers larger lots and more obscure grape varieties. Located near Ronda, in the foothills of Andalusia’s Sierra de las Nieves mountain range, a 90-minute drive from Malaga and its international airport, the project takes its name from a nearly forgotten red grape called Rayada Melonera. Its turnkey vineyard also is producing wines from a host of lesser-known local grapes, which the developers came upon in a work by a 19th-century Andalusian botanist. Set over 460 acres, the estate has 29 listings between $3 million and $7.6 million. Three have sold. In January 2022, Soren Skou, 59, the former CEO of Maersk, the Danish shipping company, and his wife, Lene Skou, 59, a financial executive, bought a 10,225-square-foot La Melonera home with four bedrooms and four bathrooms, completed in 2017. It sits on a 13.8-acre lot and comes with its own portion of the estate’s vineyard.

Soren Skou wouldn’t comment on how much they paid, but cited a current listing on the estate, somewhat smaller than his, with an asking price of $4.1 million. He says he plans to tweak the existing interior by spending about $100,000 to create a new home office. Taking a more active role than many other turnkey-vineyard buyers, the couple and their three adult children join in a post-harvest blending session, when they get to fine-tune their personal cuvée. Wine-related service costs start at about $17,300, says Le Melonera founder Jorge Viladomiu. The charge includes 450 bottles of private-label wine. The couple, who live in Copenhagen, have decided to spend several months a year at La Melonera. They were initially drawn to the development by the minimalist architecture and by the chance to “stay at home, barbecue and enjoy life” on the large lot, says Soren Skou. But the turnkey-vineyard option helped seal the deal. “We thought having our own vineyard and our own wine would be fun,” he says. “And La Melonera makes it easy for us.”

Source: The Wall Street Journal

Gli effetti della pandemia su Firenze

Real Estate and Luxury. New Owner for the Historic Villa Michelangelo on the Florentine Hills

New Owner for the Historic Villa Michelangelo on the Florentine Hills.

Villa Michelangelo, the only building remaining intact on the hills of Florence, known to have been the residence and workplace of Michelangelo Buonarroti, has a new owner, as reported by La Repubblica.

Built between the 14th and 15th centuries, the historic residence was recently acquired for 8 million euros by a foreign investment fund. Located in the upper part of Settignano, a short distance from the heart of Florence, the villa was originally owned by the Buonarroti family. According to Michelangelo’s biographies, after his birth in Caprese, he moved to the Florentine hill, where he was nursed with “milk kneaded with marble dust,” nurturing his early passion for sculpture. The residence, spanning four levels and approximately 900 square meters, still retains its original structure, including a square internal tower used as a guardhouse. The surrounding land, featuring a small orchard and a plantation of 200 olive trees on nearly a hectare, adds further value to the property. The villa boasts a main facade with two open arched external terraces, while on the ground floor, there is an uncovered terrace with three cross-vaults with semicircular arches.

The uniqueness of this sale follows shortly after the transfer of a prestigious Boutique Hotel in Florence, which was sold for 28 million euros.

Agenzia investimenti immobiliari | Chianti

Tuscany: The Ultimate Real Estate Dream for Foreign Buyers. Discover the Latest Trends and Insights!

Foreign buyers are making waves in the Tuscan real estate scene, ready to splash out an average of over 500,000 euros. Hailing mainly from the United States and Germany, they’re dreaming of homes, and if there’s a garden, even better!

Lucca province is their prime pick, accounting for the lion’s share of requests, with Pisa, Massa-Carrara, and Siena following suit. This captivating real estate portrait comes courtesy of Gate-away. Americans lead the charge, snapping up 29% of the real estate pie, followed by Germany at 14%, and the UK at 7.6%. Even Canada is joining the party, showing a 5.2% increase in interest. While apartments still hold the crown with 23.7% of the demand, villas are gaining ground at 12.7%.

A pool, garden, or some land to call their own isn’t a deal-breaker, but gardens take the gold with a whopping 69% preference rate. In the first four months of 2023, investments are hot in the sub-100,000 euro range, representing 33.9% of total requests. The 100-250,000 euro bracket is next in line at 23.5%, followed by 250-500,000 euros (18.3%), 500,000-1 million euros (14.6%), and over 1 million euros (9.5%). The average property sought? A cool 516,865 euros.


Columbus international

Columbus International offers top experts in the real estate field that will make your quest for a property as seamless as possible.

CONTACT

OFFICE

Rockefeller Center
1270 Sixth Avenue, 8th floor,
New York, NY 10020

Newsletter

Receive our latest news and updates.

1
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right

Columbus International operates in the United States under the aegis of Keller Williams NYC and Living RE srl in Italy