Historic IBM Building Hits Market at $1.1 Billion While Madison Avenue Retail Flourishes

In a pivotal moment for Manhattan’s trophy office market, the iconic 590 Madison Avenue – long known as the IBM Building – has been put up for sale with an ambitious $1.1 billion price tag. The State Teachers Retirement System of Ohio, which acquired full ownership of the property in 2015 after initially purchasing it with Edward J. Minskoff Equities in 1994, has enlisted Eastdil Secured to market the prestigious asset.

The 41-story, 1-million-square-foot Midtown tower represents the first potential billion-dollar investment sale in New York City in two years. The timing is particularly significant as it coincides with a reinvigorated retail leasing landscape across key Manhattan corridors, according to the latest Real Estate Board of New York (REBNY) report.

This is a watershed moment for Manhattan commercial real estate. The IBM Building sale will be closely watched as a barometer for how investors truly value premium Manhattan assets in the post-pandemic landscape.

While IBM itself has relocated to SL Green’s One Madison Avenue development, the property at 590 Madison continues to attract blue-chip tenants. Luxury conglomerate LVMH recently secured 150,000 square feet across four office floors at an impressive asking rent of $190 per square foot, with potential plans to expand into the building’s retail space.

Other notable tenants include Reverence Capital Partners, E.F. Hutton, and Crestview Partners. Edward J. Minskoff Equities, which continues to manage the property, is transforming IBM’s former client-facing space into premium amenities available to all tenants.

Madison Avenue’s Retail Renaissance

The iconic tower’s sale coincides with a remarkable retail recovery along Madison Avenue, particularly in the luxury corridor between 60th and 76th streets, where storefronts are nearly fully leased with prestigious brands like Giorgio Armani and Van Cleef & Arpels.

“Madison Avenue has maintained its position as one of Manhattan’s most in-demand retail destinations,” notes the REBNY report. The area has benefited from fashion retailers new to the city, including Boggi Milano at 527 Madison, part of a trend that accounted for 20% of major recent leasing deals.

The retail revival extends beyond Madison Avenue, with seven blocks of Bleecker Street in the West Village approaching full occupancy. Rockefeller Center’s retail space is now completely leased, with a new Eataly Cafe expected to open this year.

However, the recovery remains uneven. Despite increased demand, “asking rent in every corridor except Bleecker Street is at least 10% below its pre-pandemic peak,” according to REBNY’s research head Keith DeCoster. Certain areas, including Midtown Third Avenue, Times Square, and Herald Square, continue to face challenges.

IBM’s Strategic Relocation

IBM’s move from its namesake building to One Madison Avenue has helped energize the eastern portion of the Flatiron District. The tech giant’s relocation is part of a broader trend of companies seeking modernized office spaces with state-of-the-art amenities.

IBM’s new home at One Madison represents the evolution of corporate office demands in the post-pandemic era. This shift has created a domino effect of positive retail activity throughout the neighborhood.

All of One Madison’s storefronts are now leased, including to celebrated chef Daniel Boulud’s new La Tete D’or steakhouse, further enhancing the area’s appeal.

The REBNY report identified multiple factors driving Manhattan’s retail resurgence in the latter half of 2024, including a strong jobs market, healthy tourism, and “back-to-office momentum.” These elements have contributed to several large-scale retail deals, including Ikea on Fifth Avenue and Burlington on Sixth Avenue’s Ladies Mile, some spanning up to 80,000 square feet.

As Manhattan’s retail and office landscapes continue their evolution, the pending sale of 590 Madison Avenue stands as a critical test of investor confidence in New York City’s commercial real estate market. Whether the property achieves its ambitious $1.1 billion asking price could set the tone for trophy asset valuations throughout 2025.

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Columbus International Real Estate – Your Gateway to Premium New York City Investments

Renowned for its dedication to the Neapolitan sartorial tradition, Amina Rubinacci, the womenswear brand beloved by tourists on Capri and the Amalfi Coast, is making a significant leap into the U.S. market with the opening of a new flagship store on New York’s Madison Avenue.

“We’ve had a presence in the U.S. for some time; my mother is credited with pioneering the knit blazers that have become a signature piece, particularly popular among American clients visiting Capri,” stated Alessandro Spada, CEO and son of founder Amina Rubinacci.

With the recent departure of longtime stockist Delle Celle from its historic location at 17 East 67th Street, Amina Rubinacci seized the opportunity to occupy this prime spot. The new Manhattan flagship features a minimalist design with parquet flooring and cream walls, showcasing the brand’s clothing and accessories through prominent street-facing windows.

“We’re investing in retail and flagship stores to consistently and coherently express our brand’s identity,” Spada emphasized.

Founded in 1968 by Amina Rubinacci, whose expertise in textiles laid the foundation for the brand, the company entered the U.S. market seven years ago. It has since established a solid wholesale footprint with around 50 retailers and is now expanding its direct presence. Its portfolio includes stores in Palm Beach, Charlotte, Greenwich, Washington, D.C., and Portland, among others.

“We have strategically avoided major department stores, focusing instead on specialty boutiques,” Spada added.

Globally, Amina Rubinacci operates 350 wholesale stockists, four franchised stores, and 16 directly operated boutiques in key cities including Milan, Rome, Capri, Geneva, London, and Moscow.

“Our family-owned status is both a strength and a limitation. It allows us to grow incrementally while staying true to our origins,” Spada noted.

Looking ahead, the brand plans further expansion with new openings slated for Vienna and Paris in 2025, and is also focusing on strengthening its position in Japan, where it could potentially introduce monobrand stores through its partnership with local distributor Sanki.

In 2023, the brand’s revenue reached €15 million, with wholesale accounting for 60% of this total. Spada anticipates a low-double-digit growth in 2024, driven by strong performance in key markets, including the U.K.

New York City’s retail landscape has not only rebounded from the pandemic but has also thrived, with significant leasing activity and rent reductions. “We’ve observed a robust recovery,” commented Gene Spiegelman of Ripco. “Rents have decreased by 50%.”

Vacant restaurants and luxury fashion spaces have seen rapid turnover, with high-profile brands like Dolce & Gabbana and Prada securing prime locations on Madison and Fifth Avenues, signaling a dynamic shift in the city’s retail market.

Photo via Amina Rubinacci