The Lombardy capital outperforms Rome and Porto Cervo in high-end buyer preferences, with particular interest from international investors

In a real estate market showing mixed signals, Milan firmly establishes itself as the undisputed leader in Italy’s luxury sector. According to a recent study by LuxuryEstate.Com, the Lombardy capital attracts 17.3% of national demand for prestigious properties, significantly outpacing Rome (13.3%) and other renowned locations such as Porto Cervo and Forte dei Marmi.

The Luxury Premium

The ultra-luxury segment, characterized by properties valued above €6 million, maintains particular dynamism, especially in the city’s most exclusive areas. The Quadrilatero della Moda, Brera, and the Duomo area continue to attract significant investments, primarily from international buyers.

International Appeal

A key factor in Milan’s success in the luxury real estate market is its attractiveness to foreign investors, drawn not only by prestigious locations but also by favorable tax regulations. This trend has remained solid through 2024, with international buyers leading high-value transactions.

Market Segmentation

While properties in the highest market segment (above €6 million) maintain strong momentum, there is a slight contraction in luxury property transactions in the €1-6 million range, highlighting a market polarization toward ultra-luxury properties.