Il mercato immobiliare in Lombardia

Japanese Retail Mogul Expands European Property Portfolio with Milan Acquisition

Fast Retailing’s Tadashi Yanai has added another prime European asset to his growing real estate holdings with the acquisition of a historic Milan commercial building for over €300 million.

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The Cordusio 2.0 property, which serves as Uniqlo‘s Italian flagship location, represents Yanai’s latest strategic move into high-value retail real estate across Europe’s major shopping districts. The transaction with seller Hines delivered a 3.5% yield on the 15,700-square-meter asset.

Yanai’s appetite for European commercial properties has accelerated significantly, with three major acquisitions in key markets over recent months. His investment strategy appears focused on securing long-term control of strategic locations where his Uniqlo brand maintains flagship operations.

The Milan building’s transformation from a largely empty 19th-century structure into a mixed-use commercial destination exemplifies the kind of repositioning opportunities attracting global capital. When Hines originally purchased the property in 2016 for German pension fund Bayerische Versorgungkammer, the building required comprehensive renovation to unlock its potential.

Beyond housing Uniqlo’s three-floor Italian debut store, the revitalized property now accommodates premium office tenants including Bain & Company’s regional operations center. The ground-level retail mix features established brands like Champion alongside innovative concepts that blend dining and fashion retail.

The acquisition pattern suggests Yanai is building a portfolio of trophy assets in Europe’s most competitive retail corridors. His previous purchases include properties in Amsterdam’s shopping district and London’s Covent Garden area, both similarly anchored by Uniqlo locations.

For institutional sellers like Hines, the appeal lies in partnering with buyers who understand retail real estate fundamentals while offering premium pricing for assets in prime locations. The transaction was facilitated by JLL’s advisory services.

The deal reflects broader trends in European commercial real estate, where strategic buyers with operational expertise in retail are increasingly competing with traditional institutional investors for the most desirable assets.

Source: Monitor Immobiliare 

La Lombardia è la regione con più transazioni in Italia

Milan’s Architectural Treasures: 10 Must-See Buildings That Define the City

Milan stands as Italy’s design capital, where centuries of architectural evolution create a stunning urban tapestry. The city seamlessly blends Gothic masterpieces with cutting-edge contemporary structures, offering visitors an extraordinary journey through architectural history. From medieval fortresses to sustainable skyscrapers, Milan’s buildings tell the story of a city that has always embraced innovation while honoring its past.

Here are ten architectural gems that showcase Milan’s diverse building heritage:

The Gothic Marvel: Duomo di Milano

Milan’s cathedral represents one of Europe’s most magnificent examples of Gothic architecture. This limestone masterpiece took nearly six centuries to complete, resulting in an intricate facade adorned with over 3,400 statues and 135 spires. The cathedral’s distinctive Lombard Gothic style combines soaring vertical elements with elaborate decorative details. Visitors can ascend to the rooftop terraces for panoramic city views, walking among the flying buttresses and carved pinnacles that make this structure truly unforgettable.

Galleria Vittorio Emanuele II: The City’s Living Room

Adjacent to the Duomo, this 19th-century shopping arcade embodies Milan’s reputation for elegance and commerce. The Galleria features a stunning iron and glass vault ceiling that floods the space with natural light, while its eclectic architectural style incorporates Renaissance Revival elements. Beyond its architectural significance, the Galleria houses historic cafes, luxury boutiques, and fine dining establishments, making it both a cultural landmark and a vibrant social hub.

Villa Necchi Campiglio: Rationalist Perfection

Hidden in Milan’s tranquil Quadrilatero del Silenzio neighborhood, this 1930s villa exemplifies Italian rationalist architecture. Designed by Piero Portaluppi, the building demonstrates how modernist principles can create spaces of remarkable sophistication. The villa’s clean lines, geometric forms, and carefully proportioned spaces reflect the era’s embrace of functional beauty. Its preservation allows visitors to experience authentic 1930s design philosophy in an intimate residential setting.

Villa Borsani: Mid-Century Innovation

Located in nearby Varedo, this 1945 residence by Osvaldo Borsani showcases post-war Italian design innovation. The villa represents a perfect synthesis of rationalist architecture and interior design excellence, featuring custom furnishings and innovative spatial solutions that remain remarkably contemporary. Every detail reflects the period’s optimistic embrace of new materials and technologies, making it a pilgrimage site for design enthusiasts.

Castello Sforzesco: Medieval Fortress Transformed

This 15th-century castle serves as Milan’s historical anchor, connecting the modern city to its ducal past. Originally built as a fortress for the ruling Sforza family, the complex now houses several museums and cultural institutions. The surrounding Sempione Park provides green space in the urban core, while the castle’s imposing brick walls and towers remind visitors of Milan’s strategic importance throughout European history.

Torre Velasca: Brutalist Icon

Rising 106 meters above the city center, this 1950s tower represents Milan’s post-war architectural ambitions. The building’s distinctive mushroom-like silhouette references medieval Lombard towers while embracing modernist concrete construction techniques. Its bold geometric form and raw material expression make it a defining example of Italian brutalist architecture, controversial yet undeniably iconic in Milan’s skyline.

Chiesa di Santa Maria Annunciata: Geometric Spirituality

Designed by renowned architect Gio Ponti, this church demonstrates how modern architecture can serve sacred purposes. The building’s polygonal form creates a diamond-like geometric pattern that extends from the overall structure to decorative details. Ponti’s design philosophy emphasized the unity of architecture and applied arts, making every element contribute to a cohesive spiritual and aesthetic experience.

Da Giacomo: Dining as Architecture

This restaurant proves that interior architecture can be as significant as building design. Created by Renzo Mongiardino, the space evokes 1930s luxury through carefully crafted details including wood paneling, marble surfaces, and Art Nouveau elements. The restaurant’s design creates an immersive environment where dining becomes a theatrical experience, demonstrating architecture’s power to enhance human activities.

Bosco Verticale: Sustainable Innovation

These twin residential towers have revolutionized thinking about urban sustainability and green architecture. Designed by Stefano Boeri, the buildings support over 900 trees and thousands of plants on their facades, creating vertical forests that improve air quality and provide habitat for urban wildlife. The project represents a new model for high-density living that works with rather than against natural systems, inspiring similar developments worldwide.

Fondazione Prada: Industrial Heritage Reimagined

This cultural complex transforms a former distillery into a contemporary art venue through the vision of OMA architects. The project preserves original industrial buildings while adding bold new structures, including a distinctive gold-leafed exhibition hall. The complex demonstrates how adaptive reuse can honor architectural heritage while creating spaces for cutting-edge cultural programming, making it both a preservation success story and an architectural destination.

These ten buildings collectively illustrate Milan’s architectural richness, from Gothic grandeur to sustainable innovation. Each structure contributes to the city’s identity while representing broader movements in architectural history, making Milan an essential destination for anyone interested in how buildings shape urban life and cultural expression.

Source: Idealista 

Tutti i quartieri di Milano

Villa Ci: Milan’s Hidden Architectural Gem Changes Hands in €50 Million Deal

A masterpiece by renowned architects Gio Ponti and Pier Giulio Magistretti finally finds new owners after decades of deliberate exclusivity

In the heart of Milan, where Via De Marchi meets the city’s architectural legacy, stands Villa Ci—a remarkable residential complex that has quietly captivated the luxury real estate market for decades. After years of strategic unavailability, this architectural masterpiece has finally changed hands in a deal worth approximately €50 million.

The Eccentric Guardian

For over a decade, Villa Ci remained largely uninhabited under the stewardship of Corrado Minucci, an engineer and journalist who transformed property viewings into an art form. Those familiar with Minucci describe a man who took particular pleasure in hosting potential buyers—from Middle Eastern royalty to fashion moguls and finance titans—only to ultimately decline every offer.

His ritual was consistent: elaborate tours showcasing the building’s pedigree, from its designs by legendary architects Gio Ponti and Pier Giulio Magistretti to its lush gardens and discrete terraces, even the wartime air raid shelter. Each presentation concluded with the same sly question: “So, what’s it worth to you?” Regardless of the response, Minucci’s answer remained unchanged: “It’s not right for you.”

Those who knew him insist it had become a pastime rather than serious business. The property remained virtually empty except for Minucci’s residence on the sixth floor, his housekeeper on the seventh, and a ground-floor study.

Architectural Heritage

Villa Ci’s story begins nearly a century ago when the current Via De Marchi didn’t exist. The area was defined by the Naviglio canal system, and Via Turati bore the name Via Principe Umberto, leading to what was then Piazza Fiume (now Repubblica), home to the original Central Station.

The 1933 regulatory plan established the continuation along Via dei Giardini, permitting the construction of what planning documents described as a “comb of buildings with terraces and courtyards.” Enter Francesco Plodari, a quintessential Lombard entrepreneur and tool manufacturer from Magenta, whose name still graces the local stadium from his successful tenure as Novara’s president.

Plodari secured the building permits and commissioned his friends Ponti and Magistretti for the project. Every detail—from staircases to chandeliers, doors to handles—bears the signature of master craftsmen. Construction began in 1939, and remarkably, the building currently operates without heritage protection constraints.

A Living Laboratory

Over the decades, Villa Ci earned recognition in international tourist guides, celebrated not only for its architectural merit but for its unique biodiversity. The complex became an urban oasis, featuring rare bird species nesting among magnolias and citrus trees, alongside exotic ducks including “Indian runners” and “Carolinas” that drew curious passersby.

Today, visitors still press their phones against the gates to capture glimpses of this urban sanctuary. Marissa, Minucci’s loyal caretaker of 30 years and designated heir, continues tending to the cedars, lemons, grapefruits, and bitter oranges. Her devotion to the gardens remains unwavering: “The plants need care!”

New Custodians

The property’s new owners are the Nassimiha family, prominent figures in Milan’s Persian Jewish community originally from Mashad, Iran. Active in diamond trading, the family has deep roots in Milan’s cultural landscape, notably founding Noam—the first religious association in Italy to construct a new synagogue in the past century, located on Via Montecuccoli.

The Nassimiahs’ interest in Villa Ci dates back to 2016, when they first approached Minucci. Now, having successfully navigated what legal advisor Barbara de Muro of LCA studio describes as a “complex operation” involving negotiations, inheritance disputes, and historical considerations, they plan to restore the property for eventual sale while preserving its architectural integrity.

Market Implications

The Villa Ci transaction represents more than a luxury real estate deal—it signals the transfer of Milan’s architectural heritage to new custodians committed to preservation. In a market where prime central properties with unified ownership are increasingly rare, the €50 million valuation reflects both the building’s intrinsic worth and its potential as a restored masterpiece.

As de Muro characterizes it, Villa Ci was “a hidden and unexpressed jewel.” Under new ownership, this architectural treasure may finally realize its full potential while maintaining the vision of its original creators and the biodiversity legacy of its most devoted guardian.

Source: Corriere Milano

MilanoSesto

Milan’s Real Estate Bucks National Italian Trends: Two-Room Apartments Remain Favored Despite Declining Popularity

The compact two-room apartment has long been the preferred property type for Milanese buyers, though recent data shows this preference may be gradually shifting

In Italy’s competitive urban housing markets, property preferences reveal distinct regional patterns, with Milan consistently demonstrating its unique position in the national real estate landscape. While most major Italian cities show a clear preference for three-room apartments, Milan continues to march to its own rhythm – though recent data suggests the beginning of a potential shift in buyer behavior.

According to comprehensive market analysis conducted by the Tecnocasa Group Research Office, three-room apartments dominate Italy’s major urban centers, representing 34% of available properties. Four-room units follow at 24%, with two-room apartments constituting 22% of the market share across Italy’s largest cities.

Milan, however, presents a striking exception to this national pattern. The Lombard capital’s housing inventory remains heavily concentrated on two-room apartments, which represent 31% of available properties—though this figure has decreased compared to previous measurements.

This longstanding Milanese preference for compact living spaces stems from multiple market factors. Two-room apartments have historically been the preferred choice for Milan buyers, partly due to their greater prevalence in the market, but also because their smaller square footage translates to more accessible price points in one of Italy’s most expensive real estate markets.

The city’s distinctive preference for more compact living spaces reflects both practical economic considerations and the urban lifestyle preferences of its residents. However, the declining percentage of two-room apartments in the overall market may signal an evolution in buyer preferences or development priorities.

Meanwhile, housing supply constraints continue to shape Milan’s real estate dynamics. The city faces an ongoing shortage in housing inventory, despite continued development of new construction projects that remain attractive to potential buyers who increasingly prioritize newer properties. This supply-demand imbalance creates a two-tiered market where properties requiring significant renovation linger unsold while newer or well-maintained units move quickly.

As new construction projects continue throughout Milan, they respond to clear market signals—buyers strongly prefer newly built properties with modern amenities and energy efficiency features. This preference for new construction is creating further segmentation in the market, with older properties requiring substantial renovation work experiencing extended listing periods.

The city’s housing market continues to reflect Milan’s status as Italy’s financial and fashion capital, where space commands a premium and practical considerations often drive purchasing decisions. Whether the declining percentage of two-room apartments signals a fundamental shift in the market or merely a temporary fluctuation remains to be seen, but it represents an important trend for investors, developers, and prospective buyers to monitor in the coming months.

As Milan evolves, its real estate preferences provide a window into the changing priorities and economic realities of Italy’s most dynamic urban center. While two-room apartments maintain their position as the city’s most prevalent housing type for now, the gradual shift suggests Milan may eventually align more closely with national trends—or perhaps establish entirely new patterns reflecting its unique position in Italy’s urban landscape.

Milano superlusso

Milan’s Real Estate Landscape: A District-by-District Price Analysis

A Comprehensive Examination of Milan’s Housing Market in 2025

Milan’s real estate market stands as an exceptional case within Italy’s property landscape, characterized by pronounced price variations across its diverse neighborhoods. For prospective buyers and renters in Lombardy’s capital, grasping these market dynamics is crucial for informed decision-making. Below, we present a detailed market analysis based on the latest intelligence from Immobiliare.it Insights.

The Financial Realities of Homeownership

According to Immobiliare.it Insights’ January 2024 market report, sustainable homeownership of a two-bedroom apartment in Milan—without facing excessive mortgage burden—requires an annual income of approximately €52,000, translating to roughly €4,300 net monthly. This threshold exceeds twice the average Milanese salary, underscoring the widening disconnect between earning capacity and real estate valuations.

Purchase Market: Neighborhood Price Stratification

April 2025 data reveals a pronounced price hierarchy across Milan’s districts. The historic Centro maintains its premium position with property values surpassing €11,000 per square meter.

Milan’s Premium Districts

Following the Centro, these upscale neighborhoods command the highest prices:

  • Garibaldi, Moscova, and Porta Nuova approaching €9,900/sqm
  • Arco della Pace, Arena, and Pagano exceeding €9,500/sqm
  • Quadronno, Palestro, Guastalla and the Genova, Ticinese area, both commanding over €8,000/sqm

Investment-Friendly Zones

At the market’s more accessible end, areas like Bisceglie, Baggio, and Olmi offer properties at approximately €3,000 per square meter. Other districts with values under €4,000/sqm include:

  • Ponte Lambro and Santa Giulia
  • Cimiano, Crescenzago, and Adriano
  • Forlanini
  • Affori and Bovisa
  • Bicocca and Niguarda

Rental Market Dynamics

Milan’s rental sector mirrors the geographical value distribution seen in the sales market. Prime locations including Centro, Garibaldi, Moscova, Porta Nuova, Arco della Pace, Arena, Pagano, Porta Venezia, and Indipendenza command rental rates at or above €30/sqm.

Notably, unlike the relatively stable purchase market, rental prices have experienced a downward adjustment across most Milanese neighborhoods over the past 12 months. Nevertheless, even in Milan’s most affordable districts, rental rates remain substantially above Italy’s national average of €14/sqm.


Source: Immobiliare.it Insights, data current as of April 2025

Etro Expands Luxury Brand Portfolio Into Southeast Asian Real Estate Market

Italian luxury fashion house Etro is strategically diversifying into the high-end real estate sector with its latest venture in Thailand’s premium property market. According to Monitor Immobiliare, the brand has announced “Etro Residences Phuket,” marking its entry into Southeast Asia’s luxury real estate landscape.

Strategic Brand Extension

This development represents Etro’s second branded residential project following “Etro Residences Istanbul,” indicating a calculated expansion of the company’s real estate portfolio. The Phuket project is being developed in partnership with Amal Development, a Thailand-based developer focused on sustainable luxury properties, with design expertise provided by The One Atelier, a firm specializing in branded real estate concepts.

The move aligns with a growing trend of luxury fashion houses extending their brand equity into complementary lifestyle sectors, creating additional revenue streams while reinforcing brand positioning in key high-net-worth markets.

Premium Positioning and Value Proposition

The residences will be situated within the Gardens of Eden, an upscale waterfront residential complex in Phuket. The property offerings range from three-bedroom residences to duplex units, with each space designed to embody Etro’s distinctive heritage, craftsmanship and aesthetic sensibilities.

Etro’s value proposition extends beyond the physical properties to include a comprehensive luxury lifestyle experience. Residents will have access to an extensive amenity package including private wellness retreats, spa facilities, holistic wellness programs, fitness facilities, and personalized concierge services—all consistent with the brand’s luxury positioning.

Executive Perspectives

Fabrizio Cardinali, CEO of Etro, frames the development as part of a broader expansion strategy, noting: “After the success of Etro Residences Istanbul, Etro Residences Phuket represents the continued expansion of the brand in the luxury real estate sector. This project is destined to establish a new standard in Southeast Asia’s rapidly expanding luxury real estate market.”

This sentiment is echoed by Aleksandr Chuvalov, CEO of Amal Development, who highlights the market dynamics driving the project: “Thailand is an incredibly dynamic market, where consumer preferences are fueling demand for branded residences.”

Michele Galli, CEO of The One Atelier, positions the development as forward-looking: “Etro Residences Phuket represents a window to the future of luxury living. Branded real estate goes beyond aesthetics. It’s a fusion between hospitality, wellness and exclusivity that reflects the lifestyle of the world’s most demanding clients.”

Market Context

The branded residence segment has shown significant resilience and growth, even during global economic uncertainty. Projects that combine established luxury brands with premium real estate typically command price premiums of 20-30% compared to non-branded properties in the same markets, according to industry data.

For Etro, which has been undergoing a strategic repositioning since its acquisition by L Catterton in 2021, this real estate venture represents both a brand extension and potential revenue diversification at a time when luxury fashion houses are increasingly looking beyond their core product categories for sustainable growth.

The Thailand luxury property market has demonstrated particular strength post-pandemic, with increased interest from both regional and international investors seeking second homes with resort-like amenities in destinations known for natural beauty and favorable investment conditions.

Milan Real Estate Market Continues Upward Trajectory in 2025: Prices Reach €5,500 per Square Meter

Milan’s real estate market is demonstrating remarkable resilience and growth in 2025, with property prices continuing their upward trend to reach an average of €5,500 per square meter. This price point represents a significant milestone in the city’s ongoing transformation into one of Europe’s most sought-after property markets.

Sustained Growth in a Dynamic City

The continued price appreciation in Milan reflects the city’s enduring appeal as Italy’s financial and fashion capital. Despite global economic fluctuations, Milan has managed to maintain investor confidence through its strong economic fundamentals, cultural significance, and strategic importance in the European business landscape.

Real estate analysts attribute this sustained growth to several key factors, including limited housing supply in desirable central districts, ongoing urban regeneration projects, and Milan’s enhanced international profile following successful events like the 2026 Winter Olympics preparations.

Investment Trends Across Italy

Italians continue to view real estate as a solid investment vehicle. According to a study by Gruppo Tecnocasa’s research office, 19% of property purchases throughout Italy in 2024 were made specifically for investment purposes. While this figure represents a slight decrease from the previous year, it still indicates strong confidence in the “mattone” (brick) as a reliable asset class.

Within this national context, Milan remains a top destination for investment purchases, with 28.2% of all transactions in the city during 2024 classified as investment properties—homes purchased specifically to generate rental income. However, in the national ranking of investment-focused markets, Milan does not hold the top position. Naples leads the country with 39% of transactions being investment purchases, followed by Palermo (36%), Verona (32.2%), and Bari (30.5%).

Preferred Property Types and Investor Profiles

The two-bedroom apartment (bilocale) remains the most sought-after property type for investment purposes across Italy. In 2024, these units accounted for 32.5% of all investment purchases nationwide, followed by three-room apartments (trilocali) at 27.4%. Notably, there has been an increase in purchases of larger properties as well.

The typical real estate investor in Italy is someone who already owns their primary residence. The most active age group in this market segment is 45-54 years (27.7% of investors), followed by 35-44 years (22.6%) and 55-64 years (21.8%). Couples and families dominate the investment market, accounting for 72% of purchases, while singles represent less than 30%. Perhaps most significantly, 86% of investment property purchases are made in cash, without requiring mortgage financing.

District Variations and Investment Hotspots

While the €5,500 per square meter represents an average across the city, prices vary significantly between neighborhoods. Premium locations such as Brera, Porta Nuova, and the Quadrilatero della Moda command substantially higher prices, often exceeding €10,000 per square meter for luxury properties.

Meanwhile, emerging districts like NoLo (North of Loreto), Isola, and areas surrounding the Scalo Farini redevelopment project are experiencing the most dynamic price growth as they undergo gentrification and attract younger professionals and families.

Market Dynamics and Buyer Profiles

The buyer landscape in Milan has evolved notably in recent years. International investors continue to view the city as a safe haven for capital, while domestic buyers increasingly prioritize energy-efficient homes with outdoor spaces—a trend accelerated during the pandemic years that shows no signs of reversing.

The luxury segment remains particularly robust, with high-net-worth individuals from across Europe, the Middle East, and Asia seeking trophy assets in Italy’s most cosmopolitan city. Simultaneously, the growing presence of international companies establishing or expanding their Italian headquarters in Milan has fueled demand in the premium rental market.

Future Outlook and Challenges

While the market continues to perform strongly, challenges loom on the horizon. Affordability concerns are mounting as local incomes struggle to keep pace with property price appreciation. This discrepancy has prompted discussions among city officials about potential measures to increase housing accessibility for Milan residents.

Additionally, interest rate policies at the European level could influence mortgage affordability and potentially moderate price growth in the coming years. However, most market observers expect Milan’s property prices to continue their upward trajectory, albeit potentially at a more moderate pace.

The city’s commitment to sustainability and smart urban development, exemplified by projects like MIND (Milano Innovation District) and the ongoing regeneration of former industrial areas, is expected to create new investment opportunities while addressing some of the supply constraints that have contributed to rising prices.

For investors and homebuyers alike, Milan’s real estate market in 2025 presents both opportunities and challenges, requiring careful consideration of location, property type, and long-term objectives in a city that continues to reinvent itself while honoring its historic character.

Source: Repubblica 

What We Loved About Milan’s Brera Design Week: The Standout Installations That Defined Luxury Innovation

In the competitive landscape of global design events, Milan’s Brera Design District once again demonstrated why it remains the premier destination for both established luxury brands and emerging creative talent. With 237 official events and numerous satellite presentations, as reported by Living Corriere, this year’s edition delivered exceptional return on investment for both participants and visitors seeking inspiration at the intersection of craftsmanship, technology, and luxury experience.

Strategic Brand Positioning Through Immersive Environments

The most successful luxury brands leveraged historic venues to create memorable brand experiences that transcended traditional product displays. Hermès exemplified this approach at La Pelota with an ethereal installation by Charlotte Macaux Perelman, the brand’s artistic co-director for home collections. The suspended luminous structures created a labyrinth effect, strategically positioning the French luxury house as an innovator in spatial design beyond its product offerings.

Gucci’s “Bamboo Encounters” at the 16th-century Cloisters of San Simpliciano demonstrated effective heritage marketing by connecting its iconic 1947 Bamboo bag to contemporary interpretations of the sustainable material. The exhibition, curated by 2050+, featured seven commissioned projects from diverse international designers including Anton Alvarez, Dima Srouji, and Nathalie Du Pasquier. This strategic integration of brand heritage with forward-looking sustainability narratives exemplifies luxury’s current balancing act between tradition and innovation.

Exclusivity Through Access: The Luxury of Limited Availability

According to Living Corriere, this year’s Design Week continued the tradition of providing access to typically restricted venues—a significant driver of exclusivity value in the experience economy. The Sant’Angelo Cloister, where Flexform presented Antonio Citterio’s outdoor collection, created perceived value through both product display and the privilege of accessing a normally private historic space.

Similarly, Australian luxury skincare brand Aēsop demonstrated market differentiation by creating a multisensory installation in the normally inaccessible sacristy of the Church of Carmine. The brand effectively extended its olfactory identity into spatial design, using its Eleos Aromatique hand balm as an architectural finish that emanated woody and herbaceous notes throughout the space.

Investment in Cultural Capital: The Es Devlin Effect

Perhaps the most significant investment in cultural programming came from Salone del Mobile with Es Devlin’s “Library of Light” installation in the Courtyard of Honor at the Pinacoteca di Brera. The 18-meter diameter circular structure, containing over 2,000 volumes on rotating luminous shelves, represents the type of large-scale cultural investment that generates substantial earned media and visitor engagement.

The installation’s sophisticated integration with the historic architecture—functioning as a sundial that illuminates previously unlit portions of the 17th-century courtyard—exemplifies how design week installations have evolved from simple product displays to complex cultural interventions with lasting impact. Living Corriere notes the installation will remain accessible until April 21, 2025, extending the event’s influence beyond the traditional design week calendar.

Market Expansion Through Strategic Showroom Launches

Tacchini’s first Milan showroom opening in Largo Treves 5 demonstrated effective market positioning, creating a residential atmosphere that blurred the line between retail and hospitality environments. The presence of design luminaries like Tobia Scarpa, who supervised the re-edition of his 1975 Africa chair, and Faye Toogood arranging cushions on her Butter sofa, added authentic narrative value to the brand experience.

This “home open to friends” concept signals a shift in how design brands are approaching physical retail in the post-pandemic marketplace—emphasizing personal connection and lifestyle integration over traditional product display.

The Bottom Line

The most successful presentations at this year’s Brera Design District shared a common approach: leveraging the distinct cultural capital of Milan’s historic spaces while creating forward-looking installations that position brands for future market relevance. As luxury continues to shift toward experience over acquisition, these strategic investments in cultural programming and immersive environments provide significant competitive advantage in an increasingly crowded global design marketplace.

Richard Tayar

Milan’s Design Revolution: Inside the 2025 Fuorisalone Phenomenon

Interested in investing in Milan real estate during this peak cultural moment? Contact Columbus International agents at info@columbusintl.com

As the world’s creative elite descends upon Milan this April, explore how the 63rd Design Week is transforming Italy’s fashion capital into a laboratory of innovation, creativity, and future-forward thinking.

When Milan’s Fuorisalone opens its doors from April 7-13, it won’t just be showcasing furniture and lighting. What was once primarily a trade show has evolved into a cultural juggernaut where the boundaries between design, art, technology, and entertainment dissolve completely.

The 2025 edition represents a pivotal moment in Milan Design Week’s evolution, with an unprecedented convergence of disciplines reshaping how we think about design’s role in society.

The New Power Players

The 2025 edition marks a significant shift as major cultural figures from outside traditional design circles take center stage. Academy Award-winning director Paolo Sorrentino transforms pavilions 22-24 at Salone del Mobile into a meditative installation titled La dolce attesa, challenging visitors to experience time differently in our hyper-accelerated world.

Meanwhile, legendary theatrical director Bob Wilson unveils Mother at Castello Sforzesco, a multimedia installation engaging with Michelangelo’s unfinished masterpiece. The piece, accompanied by Estonian composer Arvo Pärt’s minimalist compositions, exemplifies the cross-disciplinary approach defining this year’s event.

Market Impact: The Business of Design Week

With over 500,000 visitors expected and an estimated €370 million in economic impact for the city, Milan Design Week has become a powerhouse business opportunity. Major brands are investing record budgets into spectacular installations that double as sophisticated marketing vehicles.

This evolution reflects broader shifts in luxury marketing, where experiential activations increasingly outperform traditional advertising in connecting with next-generation consumers.

The Innovation Map: Navigating Milan’s Design Districts

Brera: The Experience Economy Epicenter

With over 300 events scheduled, Brera has emerged as the district commanding the highest square-foot premiums. British artist Es Devlin’s Library of Light at Pinacoteca di Brera demonstrates why: the immersive installation combines cutting-edge projection mapping with physical architecture, creating what will likely be the most photographed design moment of the week.

At Palazzo Moscova 18, digital artist Michela Picchi partners with Glo For Art on a technicolor installation that represents another crucial trend: the gamification of design exhibitions. Visitors don’t merely observe but interact through augmented reality elements that extend the experience into digital realms.

Tortona: The Commercial Innovation Hub

Once an industrial zone, Tortona has transformed into the commercial heart of Fuorisalone, where product launches dominate. Base Milano’s We Will Design program functions as an incubator for emerging talents, while Superstudio Più’s Superdesign Show offers a platform for 70 international designers focused on sustainable manufacturing techniques.

The district serves as an essential barometer for anyone in consumer-facing design businesses, showcasing tomorrow’s retail innovations today.

5Vie: Heritage Meets Disruption

In Milan’s historic center, 5Vie district curates a thoughtful dialogue between Italy’s artisanal traditions and technological innovation. This year’s focus on order and equilibrium manifests in unexpected venues like the INPS courtyard, where Angela Florio’s Metropolitan Jungle explores biophilic design principles.

For savvy collectors, the district offers treasure hunting opportunities in workshops like Laboratorio Paravicini, whose hand-decorated porcelain represents the kind of high-value artisanal investment that’s increasingly attracting wealth management attention.

Beyond the Center: The Innovation Frontier

The most experimental work appears in peripheral districts like Isola, where the Design is Human exhibition examines how emerging technologies are reshaping craft traditions. At Quartiere Stadera, a network of studio visits organized by Vicini di Strada association provides visitors rare access to next-generation creators before they achieve commercial recognition.

Nina Yashar’s influential Nilufar gallery stakes new territory in Via Lancetti with three exhibitions including Silver Lining, a forward-looking exploration of advanced metalworking techniques curated by architecture collective Fosbury Architecture.

The Business Intelligence Takeaway

For business leaders attending Milan Design Week, the key intelligence extends beyond aesthetic trends. The event functions as a laboratory for observing how physical experiences can be monetized in an increasingly digital marketplace, offering strategic insights applicable across sectors from retail to hospitality.

As boundaries between creative disciplines continue to blur, Milan Design Week isn’t just showcasing objects—it’s previewing how we’ll live, work, and interact in the coming decade. For forward-thinking executives, it’s become an essential field research opportunity into the mechanics of desire and attention in tomorrow’s experience economy.

Source: Corriere

Swiss Watchmaker Audemars Piguet Claims Prime Fifth Avenue Real Estate In Major Expansion

In a strategic move that signals confidence in luxury retail’s future, renowned Swiss watchmaker Audemars Piguet has secured a prominent Manhattan location, taking over a corner space that had remained largely unchanged for half a century.

According to an exclusive report by the New York Post, Audemars Piguet has signed a lease for nearly 12,000 square feet at 785 Fifth Avenue in Manhattan’s upscale Lenox Hill neighborhood. The deal encompasses the entire corner site at East 60th Street, a space that previously housed a Citibank branch with notably narrow windows that failed to maximize the prime retail potential of the location.

“The retail space used to have narrow windows befitting a bank, which have since been expanded,” the Post reported, noting that these alterations required approval from the Landmarks Preservation Commission due to the property’s location in a historic district.

This high-profile lease effectively extends Fifth Avenue’s luxury shopping corridor a full block northward. The prestigious address, known as the Parc Cinq, counts Hollywood mogul David Geffen among its residents. The building’s co-op board, which controls the retail space, began marketing the site in late 2023 through brokerage firm Newmark.

Premium Positioning Comes With Premium Price

The financial commitment reflects the location’s prestige. According to sources cited by the Post, the asking rent for the two-level space was approximately $4.8 million annually, though the duration of the lease remains undisclosed.

John LaValley, founder of Sunday Development, the consulting firm that facilitated the redevelopment, told the Post that the project faced initial challenges, including “getting the board to invest in the changes before a tenant was found and to excite retailers over a ‘forgotten corner of Fifth Avenue’ a block north of the Dior and Apple stores at the GM Building.”

The co-op board ultimately selected Audemars Piguet because it “best matched the area and enhanced the story of the building,” LaValley explained to the Post.

Strategic Expansion In Luxury Markets

This new flagship location represents Audemars Piguet’s third Manhattan presence. The luxury watchmaker currently operates a sales boutique at 66 East 57th Street and maintains a service center in the Meatpacking District on Gansevoort Street.

The investment comes at a transformative time for Fifth Avenue. The iconic shopping destination is set to undergo a major redesign that will double the width of sidewalks between Bryant Park and Central Park, creating more pedestrian-friendly spaces that could further enhance the luxury shopping experience.

For Audemars Piguet, the move aligns with its global expansion strategy, which has included opening showcase venues in fashion capitals including Paris and Milan. By securing this prominent Fifth Avenue address, the Swiss watchmaker is positioning itself at the heart of one of the world’s most prestigious shopping destinations, reinforcing its status as a premier luxury brand committed to experiential retail in key global markets.


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