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Luxury Real Estate: Supermodel Irina Shayk Slashes Price on Manhattan Duplex Amid Shifting Market

By Columbus International,

In a move reflecting the current dynamics of Manhattan’s luxury real estate market, international supermodel Irina Shayk has significantly reduced the asking price of her West Village duplex by $1 million, bringing the listing to $3.29 million from its original June price tag of $4.2 million.

The price adjustment comes at a time when Manhattan’s luxury market continues to show signs of cooling, with high-end properties facing extended days on market and increased price negotiations. The Russian-born model and entrepreneur, whose portfolio includes coveted Sports Illustrated covers and whose social media influence extends to 23.7 million followers, stands to realize a substantial return on investment despite the price cut, having acquired the property for $1.96 million in 2010.

Located at 166 Perry Street, the 2,450-square-foot residence showcases the architectural vision of Asymptote Architecture in a boutique 2008 development that helped pioneer the luxury glass tower trend in the historically low-rise West Village. The building’s timing proved prescient, predating the neighborhood’s transformation into one of Manhattan’s most sought-after luxury enclaves.

The first-floor duplex boasts specifications that align with current luxury market demands: 11-foot-plus ceilings, wide-plank oak flooring, and floor-to-ceiling windows that have become standard features in premium Manhattan properties. The residence’s smart home integration includes voice-controlled sound systems, automated lighting, and climate control features that appeal to tech-savvy buyers in the $3 million-plus market segment.

The property’s layout reflects evolving luxury lifestyle requirements, with a dedicated home office space becoming increasingly valuable in the post-pandemic real estate landscape. The primary suite, complete with a spa-inspired bathroom and walk-in closet, speaks to the luxury buyer’s expectations for hotel-like amenities within private residences.

A notable feature is the designer kitchen, curated by acclaimed New York designer Laura Kirar, whose portfolio includes high-profile residential and commercial projects worldwide. The lower level, while windowless, has been optimized as an entertainment space with additional bedroom quarters suitable for staff accommodation—a feature that remains in demand among luxury buyers.

The building’s amenities package, while modest compared to newer development standards, includes essential luxury components: a fitness center, storage facilities, and a roof terrace offering Hudson River and Manhattan skyline views. This amenity mix has proven sufficient to maintain the building’s competitive position in the West Village’s luxury segment.

Shayk, who shares a daughter with actor Bradley Cooper, purchased the property during her relationship with soccer superstar Cristiano Ronaldo, exemplifying the frequent intersection of celebrity real estate portfolios with market trends. The current price adjustment suggests a strategic approach to market realities, as luxury properties face increased scrutiny from buyers amid rising interest rates and economic uncertainties.

The reduced price point positions the property competitively within the West Village market, where similar-sized luxury residences currently command prices between $3-4 million. This adjustment may attract buyers seeking value opportunities in Manhattan’s prime neighborhoods while still offering the seller a significant return on her 2010 investment.

As Manhattan’s luxury real estate market continues to adjust to new economic realities, this listing represents a broader trend of price recalibration in the high-end segment, particularly for properties that have been on the market for extended periods. The outcome of this listing may serve as a bellwether for similar luxury properties in downtown Manhattan’s premium neighborhoods.

Mercato immobiliare Stati Uniti

SL Green Eyes Historic Roosevelt Hotel Site for Next Manhattan Megaproject

By Columbus International,

Manhattan‘s largest office landlord SL Green Realty Corp. (NYSE: SLG) may be setting its sights on one of Midtown’s most iconic properties for its next major development project, according to a new analysis from JPMorgan.

The historic Roosevelt Hotel, which closed its doors in 2020 after nearly a century of operation, could become the site of SL Green’s next trophy office tower, marking another transformative project in the company’s portfolio of Manhattan landmarks.

“Given SL Green’s track record of successfully repositioning historic properties and their deep expertise in the Midtown market, the Roosevelt Hotel site presents a compelling opportunity for their next flagship development,” notes the JPMorgan analyst report released today.

The potential acquisition would align with SL Green’s strategy of targeting prime locations near major transportation hubs. The Roosevelt Hotel sits at the corner of Madison Avenue and East 45th Street, just steps from Grand Central Terminal – a location that mirrors the success formula of SL Green’s One Vanderbilt Avenue tower.

A Bold Vision for a Historic Site

The Roosevelt Hotel, which first opened its doors in 1924, has been a fixture of the Manhattan skyline for nearly 100 years. Its potential redevelopment would continue the ongoing transformation of the Grand Central district, following the success of One Vanderbilt and the recent rezoning of East Midtown.

Industry experts suggest that any new development on the site could potentially rise to heights similar to neighboring modern towers, creating another architectural statement piece in Manhattan’s evolving skyline.

Market Impact and Timing

The timing of such an acquisition could be strategic for SL Green. With Manhattan’s office market showing signs of bifurcation between newer, amenity-rich buildings and older stock, the development of a state-of-the-art tower could capitalize on growing demand for premium office space.

“Class A office properties in prime locations continue to outperform the broader market,” the JPMorgan analysis states. “A new development at the Roosevelt site would be well-positioned to capture this flight to quality.”

Financial Considerations

While specific terms of any potential deal remain undisclosed, market observers estimate that a project of this scale could represent an investment of several billion dollars. SL Green has demonstrated its ability to execute large-scale developments, as evidenced by the successful delivery of One Vanderbilt, which opened in 2020.

The company’s strong track record in securing development rights, obtaining zoning approvals, and attracting premium tenants suggests they could be well-positioned to undertake such an ambitious project.

Looking Ahead

If the prediction proves accurate, the redevelopment would join a series of transformative projects reshaping the Grand Central corridor. The area has seen increased development activity following the East Midtown rezoning, which aimed to encourage modern office construction in the aging business district.

Any potential announcement regarding the Roosevelt Hotel site would likely generate significant interest from both the real estate community and preservationists, given the property’s historic significance and prime location.

For SL Green, which has built its reputation on identifying and executing complex development opportunities in Manhattan’s most coveted submarkets, the Roosevelt Hotel site could represent another chance to reshape New York’s skyline while reinforcing its position as a leading force in Manhattan commercial real estate.

The company has not yet commented on the JPMorgan analysis or any potential interest in the property.

Revolutionary Market Analysis Reveals: Manhattan Condo Price Could Secure a Majestic Tuscan Villa

By Columbus International,

A groundbreaking market analysis, capturing the attention of both savvy investors and lifestyle seekers, reveals that the price of a modest Manhattan apartment could secure a majestic Tuscan villa – a discovery that’s redefining how international buyers approach luxury real estate investments.

The Value Proposition

Recent market data analyzed by Columbus International, a leading real estate firm managing opportunities between New York/Miami and Florence/Milan, confirms research from My Dolce Casa demonstrating that $750,000 – the current price point for a 500-square-foot Manhattan apartment – could secure a magnificent 3,200-square-foot villa among Tuscany’s renowned landscapes. This value disparity is driving a new wave of strategic investment decisions among discerning buyers.

What we’re observing is a fundamental shift in how sophisticated investors approach the luxury real estate market. Our clients increasingly recognize that Tuscany offers not just lifestyle benefits, but also compelling investment opportunities with strong appreciation potential.

Breaking Down the Numbers

The current Manhattan real estate market presents sobering statistics:

  • Median listing price: $1,500 per square foot
  • Average 500-square-foot apartment: $750,000
  • Limited appreciation potential in an oversaturated market

In contrast, Tuscan properties offer:

  • Average price: $237 per square foot
  • Equivalent investment yields: 3,200 square feet
  • Additional amenities: private grounds, historic architecture, and often, olive groves or vineyards

The Columbus International Advantage

With years of experience bridging U.S. and Italian luxury real estate markets, Columbus International has developed unparalleled expertise in managing “overseas” transactions. Our company’s dedicated team of brokers, with offices in New York, Miami, Milan, and Florence, offers:

  • Comprehensive market intelligence across both continents
  • Expert guidance on international property laws and regulations
  • Access to exclusive off-market properties
  • Full-service support from initial search through closing and beyond

Investment Outlook

The Tuscan real estate market presents a unique combination of stability and growth potential. Unlike the volatility we’re observing in major U.S. urban markets, Tuscan properties have historically demonstrated steady appreciation while offering immediate lifestyle benefits and potential rental income streams.

Recent market trends indicate:

  • 5-7% annual appreciation in prime Tuscan locations
  • Growing demand from international investors
  • Increasing scarcity of historic properties in premier locations

Beyond the Investment

While the financial advantages are compelling, Columbus International’s clients frequently cite additional benefits:

  • Rich cultural heritage
  • World-renowned culinary scene
  • Excellent healthcare system
  • Strategic location for European travel
  • Strong expat communities

Making the Transition

Columbus International has the advantage of simplifying the property acquisition process by guiding clients through every aspect of their investment journey, from property selection to relocation services.

For those considering this investment strategy, Columbus International offers private consultations with our team of expert brokers, specialized in both New York and Tuscan real estate markets.

Our deep understanding of both markets ensures clients receive comprehensive guidance tailored to their specific investment goals and lifestyle aspirations.

To learn more about investing in Tuscan properties or to schedule a consultation with a Columbus International broker, email info@columbusintl.com.

Manhattan Rental Market Shows Signs of Cooling as Home Sales Heat Up

By Columbus International,

The Big Apple’s real estate market is witnessing a shift as Manhattan’s rental landscape evolves and home sales gain momentum. Recent data from Douglas Elliman, analyzed by Miller Samuel, reveals intriguing trends that could signal a changing tide in New York City’s property sector.

Key Takeaways:

  • New leases in Manhattan surged 64% year-over-year in August
  • Median rental prices decreased by nearly 4% from last year
  • Home sales contracts for Manhattan condos and co-ops increased significantly

The Rental Market Recalibration

August saw a substantial 64% year-over-year increase in new leases in Manhattan, coupled with a near doubling of inventory. This surge comes alongside a 4% drop in median rental prices compared to the previous year, marking the third decline in four months.

Jonathan Miller, CEO of Miller Samuel, notes, “The market’s still tight, but we’re not at record levels. The narrative that seems to lay in front of us through the fall, through the end of the year, is that weaker rents are in front of us, and this is the first step.”

The Pandemic’s Lasting Impact

The COVID-19 pandemic initially fueled a housing market boom, with renters seeking more space and taking advantage of record-low mortgage rates. This demand surge led to skyrocketing housing costs. However, as mortgage rates climbed and inventory dwindled, many homeowners found themselves in “golden handcuffs,” unable to move, while potential buyers were forced into the rental market.

Consequently, Manhattan rents hit unprecedented highs. The current median rent stands at $4,245, a significant jump from the pre-pandemic figure of $3,500 in August 2019.

A Shift Towards Home Ownership

Interestingly, the past two months have seen a resurgence in home sales contracts. August data shows a 42% year-over-year increase in new signed contracts for Manhattan condos and a 21% rise for co-ops.

This uptick coincides with a recent downturn in mortgage rates. The 30-year, fixed-rate mortgage dropped to 6.3% for the week ending September 6, the lowest since February 2023, according to the Mortgage Brokers Association.

Looking Ahead

Some buyers are entering the market early, anticipating potential price increases and heightened competition once the Federal Reserve reduces interest rates. While mortgage rates won’t automatically drop following Fed decisions, the anticipation of rate cuts could invigorate the buyer’s market and potentially provide relief for renters.

Miller cautiously predicts, “I’m not saying that this signals some sort of boom in the fall, but I do think that it’s going to help normalize activity. That’s based purely on the assumption that people have been waiting about two and a half years.”

As Manhattan’s real estate market continues to evolve, both renters and potential homeowners will be watching closely to see how these trends develop in the coming months.

Source: Bisnow

Nasdaq Bids Farewell to Times Square Office, Signaling Shift in Manhattan’s Corporate Landscape

By Columbus International,

In a move that underscores the evolving dynamics of New York City’s commercial real estate market, Nasdaq is set to vacate its former Times Square headquarters at 1500 Broadway. This strategic decision, revealed in a recent Moody’s report, marks the end of an era for the stock exchange giant and poses new challenges for the iconic Manhattan property.

The End of an Era

As the clock strikes midnight on August 31, 2024, Nasdaq’s lease at 1500 Broadway will expire, concluding a chapter that began in the aftermath of the September 11 attacks. The 33-story, 500,000 square-foot tower at West 44th Street, renowned for its prominent billboards and as the home of ABC’s “Good Morning America,” is losing one of its most prestigious tenants.

Nasdaq’s New York Footprint

Despite this departure, Nasdaq isn’t abandoning Times Square entirely. The company will maintain its MarketSite television studio at the corner of Broadway and West 43rd Street, where business leaders traditionally celebrate their IPOs. Additionally, Nasdaq will retain its 145,000 square-foot corporate headquarters at 4 Times Square (151 W. 42nd St.). It’s worth noting that Nasdaq has sublet most of its 1500 Broadway space for several years, indicating a gradual shift in its real estate strategy.

A Domino Effect

Nasdaq’s exit is part of a larger trend affecting 1500 Broadway. ABC’s “Good Morning America” is also slated to depart next spring, relocating to Walt Disney’s new 1.2 million square-foot New York headquarters in Hudson Square, developed in partnership with Silverstein Properties.

This exodus comes amid broader changes in the media landscape. Paramount Global recently announced plans to reduce its workforce by approximately 10% at its 1515 Broadway headquarters, affecting 436 employees according to a state Department of Labor filing.

Challenges for Property Owner

The impending loss of its two largest tenants presents significant challenges for 1500 Broadway’s owner, Tamares Group. The London-based firm, which acquired the property in 1995 for a modest $55 million, now faces potential cash flow issues. Moody’s warns that net cash flow could drop below the threshold required for debt payments next year.

The Class B building is burdened with $505 million in debt, including a $335 million mortgage and $170 million in mezzanine debt. With the mortgage set to mature in October, Tamares has been in negotiations for a new loan since January. While some lenders have conducted preliminary underwriting, no deal has been finalized as of yet.

Looking Ahead

As Manhattan’s office market continues to evolve, the fate of 1500 Broadway serves as a microcosm of the challenges and opportunities facing commercial real estate in the post-pandemic era. For Nasdaq, this move represents a strategic consolidation of its New York presence. For Tamares Group and other property owners, it underscores the need for adaptability in an increasingly competitive landscape.

The coming months will be crucial as stakeholders navigate these changes, potentially reshaping the skyline and business ecosystem of one of the world’s most famous intersections.

Photo via Nasdaq

Downtown Brooklyn

The Great Migration Reversal: Florida’s Exodus to the Big Apple

By Columbus International,

In a surprising twist of real estate dynamics, Florida residents are increasingly trading their sun-soaked paradises for the concrete jungle of New York City. This trend, emerging as a counterpoint to the long-established New York-to-Florida migration, is reshaping the landscape of high-end property investments in the Empire State.

According to a recent PropertyShark study, Floridians have emerged as formidable contenders in New York’s real estate market. In the first half of 2024 alone, they acquired 219 properties valued at a staggering $315 million—a $30 million increase from a decade ago. This surge in Florida-origin investments is particularly pronounced in the luxury sector, with $141 million dedicated to properties priced at $3 million and above.

Several factors are driving this reverse migration. Florida’s skyrocketing insurance rates, now nearly triple the national average, coupled with increasingly unpredictable weather patterns, have prompted many residents to reconsider their tropical haven. While Florida welcomed 739,000 new residents in 2022, it simultaneously bid farewell to 490,000, with 21,300 of those expatriates setting their sights on New York.

This influx of Sunshine State capital is reshaping the competitive landscape of New York’s real estate market. While New Jersey remains the top out-of-state investor with 345 deals, its market share has dwindled from 27.6% in 2014 to 19% today. Concurrently, California has solidified its position, expanding its market presence from just under 10% to 13.4% over the past decade, with investments totaling $352 million in the first half of 2024—a $107 million increase since 2014.

Despite the surge in out-of-state buyers, local New Yorkers remain active participants in their home market. The Bronx, in particular, has witnessed a notable 20% increase in home purchases, bucking broader trends.

This shifting paradigm in real estate investments reflects broader economic and environmental considerations. As climate change concerns and insurance costs reshape the calculus of homeownership in coastal areas, traditionally popular retirement destinations like Florida may find themselves competing with unexpected rivals. New York’s enduring appeal as a center of culture, finance, and opportunity appears to be drawing a new generation of sun-weary transplants, eager to exchange beachfront views for skyline vistas.

As this trend continues to unfold, it will be crucial to monitor its impact on property values, urban development, and the demographic makeup of both Florida and New York. The reversal of this long-standing migration pattern could herald a new era in American urban dynamics, with far-reaching implications for real estate markets, city planning, and regional economies.

Manhattan Office Market Shows Signs of Life: Leasing Surges Amid Gradual Return to Work

By Columbus International,

In a surprising turn of events, Manhattan’s office market is showing resilience and adaptability in the face of ongoing challenges. Recent data suggests a notable uptick in leasing activity and a gradual return of workers to offices, offering a glimmer of hope for the beleaguered commercial real estate sector in New York City.

According to a report by brokerage Colliers (CIGI), Manhattan saw a significant boost in office leasing volume last month. July witnessed a 58% increase in leasing activity compared to June, with 3.87 million square feet of office space signed. This figure not only represents a month-over-month improvement but also outpaces last July’s volume by an impressive 67%.

The surge in leasing activity coincides with a gradual increase in office occupancy. A joint report by Avison Young and analytics firm Placer.ai reveals that select Manhattan offices were 29.3% busier on Mondays in June compared to the same period last year. This trend suggests that while the traditional five-day office week may be a thing of the past, employees are slowly but surely returning to their workplaces, particularly at the start of the week.

However, the recovery is not uniform across all of Manhattan. Lower Manhattan, for instance, has seen limited growth in office leasing during the second quarter. The Alliance for Downtown New York reports that leasing in this area increased by only 1% compared to the first quarter and remains 17% below pre-pandemic levels. Year-over-year, leasing in Lower Manhattan has plummeted by 48%.

Despite these challenges, certain sectors are driving demand in the Lower Manhattan office market. Technology firms led the charge, accounting for 36% of the total space leased in the second quarter. Legal and finance industries followed, each representing 15% of leased space.

The largest lease of the quarter in Lower Manhattan was secured by financial and software firm Stripe, which took up 147,509 square feet at 28 Liberty Street.

New York City’s office market remains the largest in North America, with nearly 730 million square feet of office space across its five boroughs, according to CoStar data. Manhattan alone accounts for 82% of this inventory, primarily concentrated in prime business districts south of 59th Street.

The market is highly segmented in terms of price and quality. Premium “trophy” office spaces in Manhattan command average asking rents of around $100 per square foot, while Class B and C spaces in Manhattan and the outer boroughs are priced at $54 and $40 per square foot, respectively.

As Manhattan’s office landlords navigate this complex landscape, they face the dual challenge of attracting tenants in a competitive market and encouraging a more consistent return to office work. The recent uptick in leasing activity and gradual increase in office occupancy offer encouraging signs, but the road to full recovery remains long and uncertain.

In this evolving scenario, landlords and tenants alike are likely to continue adapting their strategies, potentially leading to innovative lease structures, enhanced office amenities, and flexible work arrangements that balance the benefits of in-person collaboration with the flexibility that workers have come to expect in the post-pandemic era.

New York’s Sky-High Rents Show Signs of Leveling Off, But Don’t Celebrate Just Yet

By Columbus International,

In a city renowned for its stratospheric living costs, a glimmer of hope emerges for New York’s beleaguered renters. Recent data suggests that the Big Apple‘s notoriously high apartment rents may have finally reached their zenith, offering a potential respite in one of the world’s most competitive housing markets.

According to the latest monthly leasing report from Douglas Elliman, compiled by appraisal firm Miller Samuel, Manhattan’s median rental price in July dipped to $4,300, marking a 2.3% decrease from the previous year. This $100 drop, while modest, signals a potential shift in the market’s trajectory. Similar trends were observed in Brooklyn and Northwest Queens, with median rents falling to $3,600 and $3,450 respectively.

Jonathan Miller, president and CEO of Miller Samuel, confirms this turning point: “Rents have peaked,” he stated in an email to CoStar News. This assertion is backed by several key indicators, most notably the declining average size of rented apartments across the three boroughs.

In Manhattan, the average square footage rented in July shrank by 9.5% year-over-year to 945 square feet, marking the 11th consecutive monthly decline. Brooklyn and Northwest Queens experienced similar contractions, with average sizes decreasing by 7.3% and 14.5% respectively. Miller attributes this trend to a post-pandemic normalization of space preferences and tenants’ efforts to reduce costs.

The rental market’s cooling may also be influenced by shifting dynamics in the homebuyers’ market. With the Federal Reserve expected to cut interest rates, potentially lowering mortgage rates, some renters are revisiting the prospect of homeownership. This reversal of the previous trend, where prospective buyers flooded the rental market, could help ease rental demand.

Furthermore, the supply side of the equation is showing signs of expansion. Manhattan’s listing inventory surged by 44% year-over-year to 10,634 units in July, while the vacancy rate inched up to 2.87% from 2.63% a year earlier.

However, industry experts caution against expectations of a dramatic market correction. “It’s still a landlords’ market,” Miller emphasized, noting that one in five renters continue to pay above asking price. In Manhattan, listing discounts remain at near-record lows, often representing premiums above asking prices.

The resilience of New York’s rental market is underpinned by the city’s robust economy. With 54,000 jobs added over the past year and a diverse economic landscape, renter demand remains strong despite the eye-watering costs.

As the New York housing market enters this new phase, both renters and investors will be watching closely. While the days of relentless rent hikes may be waning, the road to truly affordable housing in America’s largest city remains long and winding. For now, New Yorkers can take solace in the fact that, at least for the moment, the upward spiral of rental costs seems to have found its limit.

Source: CoStar News

Jennifer Lopez Cashes Out: Manhattan Penthouse Sells for $23 Million After 7-Year Listing

By Columbus International,

Pop icon and business mogul Jennifer Lopez has finally unloaded her Manhattan penthouse, netting $23 million in a long-awaited deal that closes a protracted chapter in her real estate portfolio. The sale of the Madison Square Park property, confirmed by city records, comes seven years after the multi-hyphenate star first listed it on the market.

The luxurious duplex, situated at 21 E. 26th St., spans an impressive 6,540 square feet. Boasting four bedrooms and 6½ bathrooms, the property’s true crown jewel is its expansive outdoor space—nearly 3,000 square feet spread across four terraces on two levels. This urban oasis features unique amenities including a croquet pitch, a landscaped roof deck, and a putting green, offering a rare combination of space and privacy in the heart of New York City.

Lopez acquired the property in 2014 for $20.1 million, initially listing it in 2017 at $26.95 million. The journey to sale was marked by market fluctuations, with the penthouse appearing intermittently on listings under two separate brokerages before securing a buyer.

The penthouse resides in an exclusive six-story, neo-Georgian building housing only four units. Notable neighbors include Chelsea Clinton and her family, who occupy the floor below. The building has attracted other high-profile residents, including four-time NASCAR Cup Series champion Jeff Gordon and media mogul Dan Abrams.

Architectural highlights of the Lopez residence include soaring 12-foot-6-inch ceilings, pristine white oak floors, and a private keyed elevator opening into a great room adorned with a skylight and Palladian-style windows. The main floor showcases a state-of-the-art chef’s kitchen, complete with a breakfast bar and two wine fridges capable of storing over 100 bottles. A guest wing featuring three en-suite bedrooms rounds out this level.

The upper floor houses the primary suite, boasting two spa-like bathrooms, a spacious dressing room, and two private terraces. A media room with terrace access adds to the penthouse’s entertainment appeal.

This high-profile real estate transaction coincides with recent speculation about Lopez’s personal life, including rumors of relationship changes with Ben Affleck. As Lopez closes this chapter in her New York real estate holdings, industry watchers are keen to see where the savvy businesswoman and entertainer will invest next.

The sale, which went into contract in April and closed on Monday, was first reported by the Real Deal. It marks a significant move in the luxury real estate market, showcasing the enduring appeal of prime Manhattan properties despite recent market challenges.

As Lopez continues to make headlines in both her professional and personal spheres, this sale underscores her status not just as an entertainment icon, but as a shrewd player in the high-stakes world of New York real estate.

Source: New York Post 
Photo: Brown Harris Stevens

Italian Luxury Retailer Luisaviaroma Makes Bold U.S. Debut in Manhattan’s NoHo

By Columbus International,

In a strategic move that underscores the resilience of high-end retail and the enduring allure of New York City, Italian luxury fashion powerhouse Luisaviaroma has unveiled its first international brick-and-mortar location in Manhattan’s trendy NoHo district.

The 11,300-square-foot flagship store, which opened its doors on Monday at 1 Bond Street, marks a significant milestone for the 95-year-old company as it expands its global footprint beyond its iconic Florence headquarters. This calculated expansion comes at a time when Manhattan’s retail landscape is showing strong signs of post-pandemic recovery, buoyed by an influx of tourists and the gradual return of office workers.

Brandon Singer, CEO and founder of Retail by MONA, the brokerage firm behind the deal, spoke to CoStar about the strategic importance of the location. “Luisaviaroma recognized the incredible momentum on Bond Street,” Singer explained. “NoHo has rapidly evolved into one of Manhattan’s most coveted and stylish neighborhoods, making it the perfect backdrop for this luxury brand’s U.S. debut.”

The prime real estate doesn’t come cheap, with an annual asking rent of $3.2 million, reflecting the premium placed on high-visibility locations in Manhattan’s luxury retail corridors. However, for Luisaviaroma, the investment appears well-calculated. CEO Tommaso Andorlini previously revealed to Women’s Wear Daily that the United States accounts for a quarter of the company’s online sales, with New York City leading as its largest market.

This brick-and-mortar expansion strategy aligns with a broader trend of digital-first retailers recognizing the value of physical stores in building brand awareness and providing immersive shopping experiences. For Luisaviaroma, which has built its reputation on curating cutting-edge fashion from top designers, the New York store offers an opportunity to showcase its unique aesthetic and connect with its American customer base in a tangible way.

As Manhattan’s retail sector continues its upward trajectory, Luisaviaroma’s arrival is likely to be closely watched by industry insiders and competitors alike. It not only represents a vote of confidence in the city’s economic rebound but also signals the ongoing importance of New York as a global fashion capital.

With this bold move, Luisaviaroma is poised to capitalize on the resurgence of luxury retail and cement its position as a key player in the international fashion landscape. As the company writes its next chapter on American soil, the success of this venture could pave the way for further expansion and inspire other international brands to follow suit.


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