The new urban plan designed by MCA (Mario Cucinella Architects) has been unveiled, marking one of the largest urban regeneration projects in Italy. The central idea is to create a structure resembling a leaf, connecting services, commercial areas, schools, and residences around what aims to become Milan’s third-largest park. Present at the project’s launch were Mayor Giuseppe Sala and Urban Regeneration Assessor Giancarlo Tancredi.
Milano Santa Giulia is set to become a new gateway to the city and a neighborhood featuring residences, services, and retail spaces. It represents one of the major urban revitalization initiatives in Lombardy’s capital, focusing on the Southeast quadrant and the former industrial areas of Montedison. Total estimated investments for the project exceed €3.5 billion. Led by Lendlease, a real estate giant responsible for the area, the project will deliver 3,500 new housing units catering to various market segments, from private residences to student and senior living, to the innovative build-to-rent model. Lendlease will also oversee the development of business, food, and commercial districts. These complexes will be located adjacent to the multifunctional arena of Milano Cortina 2026 and a 260,000 square meter park. The masterplan, signed by MCA – Mario Cucinella Architects, envisions a total development of 1.1 million square meters, with completion targeted for 2032 and a strong emphasis on sustainability. Starting from June 2023, Lendlease, already engaged in the city with the Mind operation, acquired surface and development rights for the entire area, currently managed through the Msg Heartbeat real estate closed-end fund owned by Lendlease Sgr. With this acquisition, the fund becomes the effective promoter of the regeneration of the Northern Area.
Of the total €3.5 billion, €2.7 billion will be invested by the international real estate and urban regeneration group, with additional contributions from other parties, such as the Canadian pension fund PSP Investment, which invested in the Spark Business District. According to Fabrizio Zichichi, executive project director at Lendlease, this investment marks a significant step forward for the city, as highlighted by Mayor Beppe Sala during an event emphasizing the importance of developing Milan’s Southeast quadrant in the coming years. Milano Santa Giulia benefits from its privileged location, with access to Linate Airport, the ring road and highway system, the high-speed FS station at Rogoredo, and metro lines M3 and M4, surrounded by natural areas on the outskirts of the city. The new neighborhood aims to attract over 10 million visitors annually, including residents, students, event spectators at the Arena, athletes, and workers. It will be divided into two main zones, North and South, connected by pedestrian and cycling paths, public transport, and a promenade. The North zone will host commercial spaces and sports and recreational services near the multifunctional Eventim Arena, home to the 2026 Olympic Games.
Residences in the area will focus on the concept of sustainable living. The South zone will feature the Spark Business District, with offices and residences, as well as cultural institutions like the Conservatory of Music and the Spark Food District, dedicated to food and beverage. Manager Zichichi announced the imminent launch of the “Who we are Msg” campaign, which will activate the neighborhood with social, cultural, and sports initiatives, in preparation for the Olympics and beyond.
Image via Lendlease